Category:11. Moving Imagery Design
Client:Battersea Power Station
The Battersea Power Station development is one of the largest regeneration projects in Europe and London’s largest, most visionary new neighbourhoods. At the heart of the 42-acre site sits the iconic Grade II* listed Power Station itself, re-imagined and designed by Wilkinson Eyre Architects.
Our brief was to refresh and reinvigorate the Battersea Power Station brand and its communications, and to define an overall marketing strategy and brand story for the destination as a whole.
We were assigned responsibility for the identity and marketing of the original Battersea Power Station conversion by Wilkinson Eyre, as well as two completely new mixed-use developments; Battersea Prospect Place by Gehry Partners and Battersea Roof Gardens by Foster + Partners.