Category:11. Moving Imagery Design
Client:UKTV / BBC Studios
Traces is a suspense-filled thriller based on an original idea by best-selling crime writer Val McDermid. The title sequence is told from a fresh point of view where forensic science takes centre stage. The dark hues set the tone for a gritty Dundee-based crime thriller; the beautifully sharp – & often sinister – macro photography promises a quality drama full of complex characters & unexpected plot twists.
The edit uses a juxtaposition of wide location shots, with extreme close-ups; helping to give the audience clues of what they can expect from the show, without giving away too much of the story. Inviting viewers to piece together the details & enter a sinister world of murder, suspense & forensic science.
UKTV Creative also created the programme branding and show logo. The Traces logo is a simple, loosely-tracked logo-type with a distressed finish to set the tone for a gritty crime thriller.