Category:13. Experiential Design
With the relocation of their headquarters, Virgin Media wanted to bring their brand personality and values to life for employees in a new space that channels their roots as a challenger with ‘mischief in their bones', and defies the typical office format in order to attract and retain the best talent. Virgin Media’s brand team, creative agency Dalziel & Pow and architects Sheppard Robson collaborated to translate the brand into a workspace experience, ensuring that Virgin Media’s core purpose of ‘Building connections that really matter’ was brought to life in an experiential brand home. The new concept has a strong social focus and employees are empowered to work in different ways through a range of new, flexible spaces. The reimagined HQ also features a yoga studio, a shop where employees can market their side hustles and Instagrammable moments such as a giant disco ball and super-size infinity loop in Reception.