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  1. 2020

Magpie Studio

Senser Spirits: Lift your mind & mood

Category:15. Typography

Client:Senser Spirits

Senser is a new range of non-alcoholic spirits with mood-transforming properties.

Founded by award-winning herbalist, Vanessa Jacoby, the drinks blend active botanicals to harness the transformative properties of plants. So you can lift your mood, without clouding your mind.

The mood-elevating effect of each spirit is captured in a playful story, that wraps around the bottle. The uplifting narratives first introduce the key ingredients, then quickly ramp up to an unexpected reveal – the metamorphosis into a symbolic spirit animal.

On pack, the typography sets an elevated tone for the product, providing the perfect counterpoint to playful copywriting and illustration. Set vertically, it’s an invitation to interact with the pack, and pause as you pour. The Senser wordmark features subtle up-arrows, to continue the theme of elevation, whilst the S monogram sums up the experience, with a figure diving into a portal and re-emerging as a dolphin.