The Fresh Awards were nearly sixteen years old. And arguably not as fresh as they once were.
They asked us to reposition them to reflect the freshest ideas and design in the industry. We responded with something beautifully simple.
Every year, someone fresh to the industry will design a bespoke series of eggs, giving them invaluable exposure to the UK’s leading creative agencies.
We selected Illustration graduate Rebecca Paige to create this year’s hand-painted clutch.
And to ensure everything is kept Fresh, the winners are announced live online, on the evening directly after judging. Putting the fresh, back into Fresh.