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  1. 2020

Landor Associates

W.K. Kellogg’s – By kids, for kids

Category:17. Illustration


A brand directed by kids

Kellogg’s have always been the champions of breakfast.

But the time had come to pour out the old and mix things up.

We gave them our jobs: they designed, we listened. A new sub-brand, a new line of healthy cereals for kids, by kids. 

We shifted the palette and shattered the run-of-the-mill stock characters, a ground-breaking change for a longstanding heavyweight.

The result: cereal kids can’t get their hands off.