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  1. 2020

NB Studio

Bankside London's Other Side

Category:18. Writing For Design

Client:Better Bankside

Bankside wanted to strengthen visitor associations between the area and their name.

 

Our solution was to champion the ‘independent state of Bankside’ through a rebellious, name-driven campaign.

 

Positioning Bankside as London’s ‘other side’, we developed a creative system that boosted recognition of the Bankside name.

 

The campaign has been launched in Bankside on hoardings, street furniture and other environmental media.