Category:18. Writing For Design
Bankside wanted to strengthen visitor associations between the area and their name.
Our solution was to champion the ‘independent state of Bankside’ through a rebellious, name-driven campaign.
Positioning Bankside as London’s ‘other side’, we developed a creative system that boosted recognition of the Bankside name.
The campaign has been launched in Bankside on hoardings, street furniture and other environmental media.