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  1. 2020

UKTV

Dave Always On – Standing

Category:18. Writing For Design

Client:UKTV Creative

The ‘Guide to Standing’ is a long copy stream-of-consciousness, directly addressing passengers who didn’t get a seat on the tube.

The creative was intended to deliberately capitalise on the high dwell-time medium and of course the environment, as well as the knowledge that the ads would be positioned at head height most likely to be read by people standing up.