Category:19. Brand Campaign
Bletchley Park was the top-secret home of the WWII Codebreakers and the birthplace of modern information technology.
We were asked to create an iconic identity for their new immersive D-Day exhibition, which commemorates the vital work the codebreakers did in expediting what was to become D-Day.
Our inspiration came from the coded messages, which were printed on ticker tape and fed into Colossus for decryption. We took the 3 key stages featured in the exhibition – Interception, Intelligence, Invasion – and had each word printed out on the ticker tape. We then folded the tape (inspired by typography from WWII landing craft), to form the letter ‘D’, symbolising Bletchley Park’s role in D-Day.
Continuing the dots theme and to tie-in the identity with the exhibition, we also created halftone images of stills taken from D-Day footage and used these and the ticker tape motif across all campaign materials.