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  1. 2020

Together Design

RHS Flower Shows Campaign

Category:19. Brand Campaign

Client:Royal Horticultural Society

The RHS is known worldwide for its iconic flower shows which are a British summertime institution, proudly exhibiting up and down the UK from Hampton Court Palace to Tatton Park, Cardiff to Chatsworth and the world-renowned Chelsea Flower Show.

Blooming between April and July, the five locations make the perfect backdrop for celebrating gardening, with each one as different as the flowers that define them. In a summer calendar packed with competing attractions, each show offers something different –  from a fine day out, to a place to be inspired, or a feast of world-class horticultural wonders.

In 2019, the RHS asked Together to help solve their biggest challenge: How to attract new audiences, whilst still appealing to their more traditional devotees?  

From seasoned horticulturalists to experts, from families to the new generation of enthusiasts and even royalty, we needed to connect with everyone and inspire them all to grow.