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  1. 2020

Jack Renwick Studio

UCL Disruptive Thinking Since 1826

Category:19. Brand Campaign


A campaign for UCL (University College London) to announce their forthcoming future-focused campus at the Queen Elizabeth Olympic Park.The campaign ‘Disruptive thinking since 1826’ interlocks two contrasting images – one showing a current challenge the world is facing, and another depicting how UCL are responding. The UCL logo is integrated in each image combination, graphically disrupting the problem and leading the way towards a solution.