Category:2. Print Design
Client:Royal Hospital Chelsea
Marking the 75th anniversary of DDay, the Royal Hospital Chelsea invited Deep to produce a publication that engaged with people visiting the Chelsea flower show, held at the Hospital. Using design and art direction that would motivate the audience to find out or donate to the Hospital
Employing powerful storytelling, we captured intimate portraits of 4 soldiers, reproduced at large scale for maximum impact. Text focusses on personal memories and anecdotes contrasting with the mayhem of Dday.
An A3 format printed minimally in mainly black and metallic gold on uncoated paper was chosen. Block printing techniques evoke vintage, handmade processes of the 1940s and to create a striking and interesting typographic style. Signatures, military references, gritty textures and a freeform layout evoke the disorientating nature of battle.
Archival images convey what the men saw through their own eyes.
The document is hand-finished using 3 Hole stitching in ‘Chelsea Pensioner’ Scarlet.