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  1. 2020

Fable

Music to your ears

Category:20. Self-Promotion Design

Client:Fable

How do you encourage prospective clients to give you a spin?

That was what we asked ourselves when we decided to share the good work we do with more good people.

To ensure we created something which would really reel them in, we knew our self promotional piece needed to show our clever thinking, excellent design and high quality production skills – all in one memorable package.

The result is this adorable hand-finished, high-grade plywood cassette, carefully and beautifully screen printed with bespoke fluorescent ink leading you to a secret message.

Each cassette has an integrated NFC tag which transports you to a secret page on our website where a playlist awaits – a message crafted from the titles of the tracks. Simply tap your phone to the cassette and the tech does the rest.