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  1. 2020

Coley Porter Bell

From wonky to wonderful

Category:21. Design For Good


We waste 1.3 billion tonnes of food every year. Half of this is fruit and veg deemed to be too wonky or ugly. Our client had an idea: turn this rejected produce into juice.

We came up with the name, Flawsome!, ‘flawed…but awesome’. Our brand manifesto champions individuality over perfection and in creating the brand, we were true to its values, using old magazines, old type blocks, discarded fruit crates and recycled glass.