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  1. 2020

NB Studio

Practical Action, Brand Refresh

Category:21. Design For Good

Client:Practical Action

International development organisation Practical Action was making the step-change from niche player to ambitious influencer.


We repositioned the organisation as the ingenuity people, then created a visual identity dramatising how small actions can change the big picture.


The solution leverages Practical Action’s heritage to reclaim its role as a unique voice in the development sector.