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  1. 2020

Osborne Pike

Hertog Jan Vatgerijpt 2019

Category:3. Packaging Design: Graphic

Client:AB InBev

Little known outside The Netherlands but a local jewel for the world’s biggest brewer AB InBev, Hertog Jan is famous for its much-loved Pilsener, as well as a range of speciality beers.

The brand's crown jewel is 'Grand Prestige' a mighty Belgian-style Quadrupel, which since 2017 has also been available as a barrel-aged (in Dutch: ‘Vatgerijpt’) limited edition.

Released on a specific day at the brand’s craft brewery in Limburg, guests are treated to Master Brewer Gerard van den Broek’s story of the concept behind each year’s production, followed by a tasting.

For this latest edition, Gerard partnered with three renowned distillers of Jenever, a traditional local spirit with famously intricate recipes, involving multiple distillations of malt spirit with a wide variety of botanicals. Our design captures the rich and complex flavours of this 'Dutch Masters’ series, through textural label printing and illustrative cornucopias by Tom Lane at Ginger Monkey.