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  1. 2020

Magpie Studio

Senser Spirits: Lift your mind & mood

Category:3. Packaging Design: Graphic

Client:Senser Spirits

Senser is a new range of non-alcoholic spirits with mood-transforming properties.

Founded by award-winning herbalist, Vanessa Jacoby, the drinks blend active botanicals to harness the transformative properties of plants. So you can lift your mood, without clouding your mind.

The mood-elevating effect of each spirit is captured in a playful story, that wraps around the bottle. The uplifting narratives first introduce the key ingredients, then quickly ramp up to an unexpected reveal – the metamorphosis into a symbolic spirit animal.

The use of illustration brings an immediacy to the packaging, acting as a shorthand for the symbolic transformation and highlighting key ingredients. Drawn to incorporate botanical elements, the illustrations bring colour and a playful personality to the design. They help to counterbalance the refined typography, whilst clearly signposting the difference between spirits in a simple, memorable way.