Category:3. Packaging Design: Graphic
Proudly born in the Caribbean and Creatively spiced on the wild Cornish Coast Twin Fin is a premium craft rum inspired by the contemporary beach culture of Cornwall.
Named after the classic nimble twin fin surfboard we created a visual identity that referenced 70s Caribbean surf graphics styling with a fluid 'fast & loose' logotype and an Atlantic Grey Seal icon - a visual metaphor for the brand - connecting the Caribbean to the Atlantic Coast of Cornwall (the seal is often cited on both sides of the ocean)
We developed a short, wide bottle structure, finished in a matt blue with the graphics screen printed in white. Transparency of the product story was a key aspect for the brand and is highlighted through the blind embosssed words 'Coast to Coast’ and 'Caribbean to Cornwall’ on the bottle.