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  1. 2020

Turner Duckworth: London, San Francisco, New York

Hornitos - Packaging

Category:4. Packaging Design: 3D

Client:Hornitos

Challenge:

Elevate Hornitos from a dated, generic tequila that doesn’t stand for anything to a bold brand, reflective of its revolutionary roots and worthy of its category leadership.

 

Solution: 

Inspired by the original bottle design, our distinct, modern icon and label shape creates maximum shelf impact through vertical branding and crafted details that echo serrated agave leaves. Our approach sets out to create a balance between tradition and modernity. Neon colors inspired by the vibrancy of Mexico aid navigation while textured, mystical illustration detailing delivers storytelling intrigue. The updated glass structure elevates the overall experience and highlights our most distinct asset through an enticing and eye-catching deboss.