The best brand identity design, cross media and format. The judges are looking for:
- A clear demonstration and intelligent encapsulation of a brand idea, that uses incisive understanding of brand, category and client Awards will be given for those brand identities where the overall fee was less than £100,000 and also more than £100,000, so please specify this in your submission.
Love Welcomes works with women in refugee camps weaving beautiful homewares. But they are so much more than that. Each one has a hidden message - an orange thread woven in that is made from the discarded life vests that brought them there. That inspired the new identity, which weaves a hidden message into the name using Morse code and the universal call of S-O-S.
The best graphic design primarily in print. The judges are looking for:
- Pushing the boundaries of creativity and craft in print
For the best graphic design or physical/3D design for packaging. The judges are looking for:
- Creative packaging
- Function and use of materials
Internally we say "these are the products Mother Nature intended for the world.” We knew challenging the beverage space with clean ingredients would require our packaging to be no different, featuring bright and bold colors of Earth, ingredient illustrations and clean and playful typefaces.
Sunwink’s product packaging design draws from nature and our Earth. The iconic blue is dreamy and atmospheric while also energetic and powerful. Sunwink’s color palette is magnetic, alive and inviting.
We believe in the power of plants for everyone, and Sunwink is designed for the masses. The bright colors and bold shapes captivate grocery shoppers and welcome online browsers. Our community shares how the branding draws them in and the ingredients keep them coming back.
Design Director - Lisa Hedge, Production Design - Jason Mohn, Photography - &Walsh
Unfortunately the judges didn't think the entries in this category reached the standard they were looking for, and therefore have not given any nominations. We cannot give feedback on specific pieces of entered work but if you would like to know more about the judging process to help explain this, then please let us know
The best print or digital poster design. Your poster should communicate your idea/campaign as a standalone piece or as part of a campaign. The judges are looking for:
- Pushing the boundaries of what poster design can achieve
- Excellent communication and impact
Outstanding execution of editorial design, whether in print or digital. The judges are looking for:
- Excellent creative idea
- Engagement of audience
- Outstanding communication
Channel 4 is one of the few broadcasters whose purpose is to have as much social impact as possible. Our brief was to deliver Channel 4’s remit by understanding, addressing and even celebrating the challenges, inequalities and anxieties that exist for individuals and society.
Channel 4 looked to us to reflect this when developing the strategy, structure and visual concept of the report. We were encouraged to think disruptively and challenged to reflect the brand’s personality, whilst still delivering the content that matters.
This year, our inspiration came from their “Complaints Welcome” campaign which celebrated Channel 4’s identity: challenging the way its viewers think about the world.
We crafted the report’s design to reflect their spirited, irreverent nature by celebrating its remit through humour, honesty and taking creative risks. We turned negatives into positives by championing what makes Channel 4 challenging, creative and commercially successful.
Outstanding and engaging website design that work on both large and small screen formats. The judges are looking for:
- An innovative combination of user experience and design
- Seamless journeys, and creative application
Mounted artwork is NOT required. Please provide images and links to your website. More details here
2021 marks the centenary of natural cosmetic brand, Weleda. To celebrate, they wanted to bring their brand purpose - ‘Reconnecting people with Nature’ to life through action, not comms. So we responded to the brief by building a new experiential and immersive website to tell their stories.
Designed with groundbreaking digital innovation and delivered with responsive UX, the accessible site features intuitive design and story telling in multi media formats alongside illustrated AR botanicals, 360 experiences and spatial sound design. We believed that if we could transport users to the beating heart of Weleda’s organisation- their botanical gardens, they would feel the brand’s purpose come to life in the palm of their hands. Reconnecting them with nature every time they visited the site.
The result- A truly beautiful digital wellness experience that entertains and relaxes whilst teaching users about the importance of conservation issues close to ours & Weleda's hearts.
Special thanks to our digital production partner agency, Make Me Pulse.
Studio of Art & Commerce Team
Emma Barnett- Brand Manager
Bryony Bolton- Business Director
Katy Collins, Production Director
Mark Davis, Agency Partner
Jason Dyson, Digital Project Manager
Katie Pendleton, Content Editor
Sally Pendleton- Production Manager
Gary Robinson, Executive Creative Director
Benji Roebuck, Designer
Julian Slawinski-Knight- Strategy Director
Torse Thomas- Agency Partner
Stuart Thorne- Creative Technologist
Matt Wicken- Junior strategist
Make Me Pulse Team
Mathilde Fournier, Producer
Francois Cavalin, Producer
Gauthier Pompougnac, Developer
Beast Films- Video Content Production Partner
The best use of design and imagery in animation and film. The judges are looking for:
- Innovative application
Mounted artwork is NOT required. Please provide examples of your animations or films for the judges review. Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills. More details here
BBC Studios Events
Unfortunately the judges didn't think the entries in this category reached the standard they were looking for, and therefore have not given any nominations. We cannot give feedback on specific pieces of entered work but if you would like to know more about the judging process to help explain this, then please let us know.
Outstanding design in restaurants, exhibition spaces etc. and experiential set-ups. The judges are looking for:
- User experience
- Surprise and delight
- Conceptual ideas executed brilliantly
BBC Studios Events
Outstandingly designed and implemented art direction.
Creative Director/ECD - Luke Tipping
Designer/Art Director - Daisy King
Marketing Manager: Eve Daniels
Artist: Dylan Fraser
Management: Steve Ambler:
Maker/Cgi Artist: Ed Tritton
The best use of typography regardless of medium. The judges are looking for:
- Innovative usage
- Pushing the boundaries of what typography can do
The best, most innovative use of illustration. The judges are looking for:
- Pushing boundaries and expectations of what illustration can uniquely do and achieve
The best brand campaign design of the year. Please provide 5-7 examples of how this is communicated. The judges are looking for:
- Outstanding and innovative demonstrations of brand campaign message, especially cross-channel
The best design for self-promotion purposes. ie. work done for yourself. This should be entered directly by in-house teams or by agencies for their own promotional work. The judges are looking for:
- Clear demonstration of a message, story or emotion
- Innovation in format and idea
This category recognises the growing contribution that design and creativity play in making the world a better place. We want to reward those who are doing something to benefit society or humanity through design.
From new products to new services to new expressions, we are looking for great examples which can inspire a whole new generation of designers.
The judges are looking for:
- A strong sense of purpose, or human meaning or direction that can create real human impact and change
- Innovation, empathic design and user-centricity
- A clear demonstration of intended purpose for the target audience and how it helps and benefits them Recognition of the need to design in a way which does not patronise but celebrates, that empathises but does not sympathise, which engages and resonates.
Chief Creative Officer: Hui Kang Yea Executive Producer: Tae Hyuk Woo Senior Copywriter: Hyeona Kim Senior Art Director: Kyu Youn Kim Digital Strategist: Byung Ho Yoon Digital Strategist: Sung Beom Hong Digital Strategist: Jong Beom Park Brand Manager: Soyun Shim
Google PI / Google Korea
Creative Director: KC Chung Creative Producer: Jodie Yang Executive Producer/Business Lead: Elaine Zhu Creative Technologist: Matt Tizard Industry Manager: Jiwon Lee Account Manager: MyoungKyu Lee
Executive Producer: Luke Ritchie Producer: Rob York Creative Director: Alex Jenkins Creative Technology Director: Liam Walsh Technology Director: Vegard Myklebust Production Manager: Nicole Lopez
Josie Naughton, Founder, Choose Love Philli Boyle, Director of Partnerships, Choose Love Lauren Griffiths, Digital Fundraising and Campaigns Manager, Choose Love Alex Green, Director of Communications, Choose Love Cintia Quintino, Project Director, AKQA James Burton, Executive Director of Client Operations, AKQA Becky Swarbrick, Designer, AKQA Suki Heather, Creative Director, AKQA Mal Sobczak, Designer, AKQA Bertrand Everwyn, Group Technical Director, AKQA Karen Chiu, Senior Web Developer, AKQA Jas Brach, Senior Quality Assurance Analyst, AKQA Priyanka Thakur, Senior Quality Assurance Analyst, AKQA Leo Thornton, Associate User Experience Architect, AKQA John Bernard, General Manager, AKQA Gabriela Francke, Senior UX, AKQA Johnny Budden, Executive Creative Director, AKQA Ollie Evill, Art Director, AKQA Rhys Jones, Account Manager, AKQA Elliot Lacey, Photographer, Elliot Lacey Photography
Design Director: Myron Darlington, Lead Designer: Rosanna Highton, Web Design: Tom Austin Creative Director: Paul Calway. Strategy Director: Phil Bassot. Business Director: Harriet Bailiss. Account team: Nikki Melville, Ivana Lucic. Client partner: The Department for Opportunities (part of the Social Mobility Foundation). Media partners: Ocean Outdoor and Joe Media.
Open & Impero
James Briggs - Co-Founder Jamie Tierney - Creative Director Amy Hutchings - Strategy Director James Dawe - Senior Art Director Nayyar Mughal - Associate Creative Director (Copy)
Creative Director - Michael Scantlebury Senior Account Director - Charlotte Johnson Design Director - Davide Barratta Senior Designer - Longbin Li Senior Designer - Hena Bhatti Senior Project Manager - Clare Thompson Mid-weight Designer - Etienne Godiard Mid-weight Designer - Michaela Chanti
Products and services which have been effectively designed and marketed to reach an older ( 55+ ) target population. From new products to new services to new expressions, we are looking for great examples which can inspire a whole new generation of designers.
The judges are looking for:
- Empathic design
- Clear demonstration of intended purpose for the target population
Recognition of the need to design in a way which does not patronise but celebrates, that empathises but does not sympathise, which engages and resonates.
This category will recognise design work aimed to promote issues around public health.
The judges are looking for:
- Empathy and sensitivity of public health issues
- Creativity in concept and application
- Category standout and excellent execution
- Special attention will be paid to a clear demonstration of Covid awareness and sensitivity this year
Beautiful craftsmanship in motion graphics (2D + 3D).
The judges are looking for standout craft and execution across (but not limited to): Title sequences, Animation, Videography, Motion graphics.
Mounted artwork is NOT required. Please provide examples of your motion graphics for the judges review. Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills. More details here
Rokabye were appointed to create Tate’s first ever fully CG trailer for Turner’s Modern World. Turner was a master of his age; a progressive renegade who documented a time of dizzying change. Our challenge was to bring this to life, creating a trailer that would excite and invigorate his masterpieces clearly, while conveying relevance to today’s mainstream gallery audience. Some of Turner’s most famous paintings were used as the foundation to build a 3D world filled with texture that depicted the age and huge social change that Turner witnessed. His brush strokes construct every element. The colour and tone he used is the basis for the lighting and an ever-shifting pace depicts his changing world view. This was an enticing new depiction of Turner’s art. The film ran across social media, YouTube, online and VOD prior to the Tate welcoming back visitors after lockdown last year.
Direction, Design & Production - Rokabye // Audio - King Monday
Best strategy and design across omni-channels that works seamlessly, harmoniously and in concert with a clear brand strategy and design. Judges are looking for:
- Excellent customer experience with a strong holistic impact
Mounted artwork is NOT required. Please make sure you enter online what you want the judges to see e.g. link to download app, PDF containing images of the work, YouTube embedded code, website URL. More details here
Cinthia Wen, Head of Creative Carolyn Ashburn, Creative Director Glenn Chan, Design Director Akira Yasuda, Design Director Thom Pastrano, Lead Designer Nathan Nickel, Senior Designer Jack Powell, Designer Account Director, Marco Vaschetto Junior Account Manager, Kelsey Reed Kevin Brown – Motion Lead Designer
Cinthia Wen, Head of Creative Sam Enz, Creative Director Glenn Chan, Design Director Akira Yasuda, Design Director Thom Pastrano, Senior Designer Nathan Nickel, Senior Designer Jack Powell, Designer Account Director, Marco Vaschetto Junior Account Manager, Kelsey Reed Kevin Brown – Motion Lead Designer
Recognition and celebration of design individuals, studios or agencies that have been in the industry five years or less. The award includes but is not limited to intern recognition, self-promotion, application, personal websites and aims to encourage, celebrate and promote newbie talent. In the entry you could include evidence such as work ethic, examples of design work, or doing something impactful that gives them the deserving title of Rising Star.
Mounted artwork is NOT required. Please submit supporting images and videos online. Entrants must have been working in the industry 5 years or less.
Free to enter
In three years in the industry, Rachel has advanced from a graduate to PLMR’s Lead Designer, propelling a non-existent graphics function into a leading design practice. Rachel’s attention to detail and fresh creative ideas, combined with her political and PR nous, have been a huge contributor to her successful career.
Rachel Brandon – Lead Graphic Designer, Alex Hackett, Head of Digital, PLMR Team Digital at PLMR Department for Education Department for Business, Energy & Industrial Strategy Department for Environment, Food & Rural Affairs The Industry Group for Responsible Gambling
Recognition and celebration of design with the biggest impact on the lowest materials/resources.
The judges are looking for:
- Conscious material and resources
- Evidence of usage, low or no waste and efficiency
- Sustainability and re-use Entries can be any form of design from packaging to apps to print etc.
Creating a bang and outstanding impact in-market. The judges are looking for impact across any of the following: revenue (increased or new), sales, awareness, customer engagement, category disruption, internal change, social media e.g. volume, reach, engagement etc.
Mounted artwork is NOT required. Please submit supporting images and videos online. Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results.
Roselle Lam, Senior Creative Lead, Bow & Arrow
Riccardo Carrara, Creative Lead, Bow & Arrow
Lorna Burt, Senior Strategy Lead, Bow & Arrow
Yolanda Mitchell, Strategist, Bow & Arrow
Phil Roche, Strategy Director, Bow & Arrow
Anne Charpentier, Designer, Bow & Arrow