1
Grand Prix
Award
Company or team name
Zulu Alpha Kilo
Client
Pfaff Harley-Davidson
Entry image
Entry video
Entry credits
Zak Mroueh, Creative Director & Chief Creative Officer, Zulu Alpha Kilo
Stephanie Yung, Head of Design, Zulu Alpha Kilo
Vic Bath, ACD Art Director, Zulu Alpha Kilo
Dan Cummings, ACD Writer, Zulu Alpha Kilo
Jeff Watkins, Designer, Zulu Alpha Kilo
Rasna Jaswal, Designer, Zulu Alpha Kilo
Laura Dubcovsky, Agency Producer, Zulu Alpha Kilo
Kathryn Brown, Agency Producer, Zulu Alpha Kilo
Rob Feightner, Account Team, Zulu Alpha Kilo
Matt Sinuita, Account Team, Zulu Alpha Kilo
David Trembley, Account Team, Zulu Alpha Kilo
Allison Diaz Mercado, Account Team, Zulu Alpha Kilo
Spencer MacEachern, Strategy Team, Zulu Alpha Kilo
Shaunagh Farrelly, Strategy Team, Zulu Alpha Kilo
Brandon Durmann, Client, Pfaff Harley-Davidson
Melanie Somerville, Client, Pfaff Harley-Davidson
, Product Design, Sparks Innovation
Tom Evans , Executive Producer, Zulubot
Colleen Allen, Line Producer, Zulubot
Barbara Shearer, Director, Zulubot
James Arthurs, DOP, Zulubot
Jessie Posthumus, Editor, Zulubot
Ashlee Mitchell, Motion Graphics, Zulubot
Nabil Elsaadi, Illustrator, Zulubot
Dino Cuzzolino, Audio Engineer, Zulubot
Jacqui Lau, Web Design, Zulubot
Kesia Payne, Web Design, Zulubot
Dan Lim , Photographer, The Moto Foto
Felipe Chaparro , Online Artist, Zulubot
Adam Palmer, Head of Production, Zulubot
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1
Chair's Award
Award
Company or team name
Transport for London
Entry image
Entry video
Entry credits
Ben Gammon, Head of Digital, Transport for London
Hanna Kops, Head of Experience, Transport for London
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10
Agency of The Year Award
3
Rising Star of the Year
Nominated
Company
DF Original Designs
Job title
Freelance Graphic Designer
Headshot
2
Point of Sale Design
Nominated
Company
Rethink
Client
Decathlon
Summary
HOLD
Entry image
Entry video
Entry credits
- Aaron Starkman, Chief Creative Officer, Rethink
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Award
Company
Dare Digital Limited
Client
Diageo
Summary
With the pandemic curtailing key celebration moments for friends and families in real life, the accompanying gift exchanges of bottles of spirits had moved online too. DIAGEO wanted to bring the emotion back to this digital gifting experience – and generate a competitive eCommerce advantage through an inspiring use of technology.
Launching in time for UK Father’s Day 2021, the aim was to give a human touch to a culturally and commercially important whisky gifting occasion.
Message in a Bottle: A virtual gift tag that brings emotion to something that lacks the personal touch. And makes the moment a memory for the recipient.
Innovative technology detects meaningful keywords within the personal voice message and converts them into one-of-a-kind and meaningful films for the special person.
A valuable new product for the DIAGEO brands, and one that will be rolled out globally across 20 languages.
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5
Self-Promotion Design
Nominated
Company
Chase Design Group
Client
Chase Design Group
Summary
As our founder Margo Chase once said “doodling is often the first step to a great idea.” We’re proud to share the third edition of the Chase Doodle Book. All illustrations and typography are hand done by our talented artists and designers at Chase.
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Entry credits
- Nick Leebert , Creative Director, Chase Design Group
- Annie Dodge, Sr. Designer, Chase Design Group
- Clark Goolsby, Chief Creative Officer, Chase Design Group
- Jennessa Davis, Sr. Designer, Chase Design Group
- Jon Arriaza, Sr. Designer, Chase Design Group
- Les Mooney, Sr. Designer, Chase Design Group
- Mallory Parsons, Sr. Designer, Chase Design Group
- Nick Leebert, Creative Director, Chase Design Group
- Pauline Quintana, Sr. Designer, Chase Design Group
- Ryan Doro, Sr. Designer, Chase Design Group
- Sarah Hade, Designer, Chase Design Group
- Saranna Drury, Sr. Designer, Chase Design Group
- Paula Hansanugrum, Executive Creative Director, Chase Design Group
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Nominated
Company
Baxter & Bailey
Summary
Is there a more reviled brief than the annual agency Christmas card? After two years of turmoil and uncertainty, we approached the task with a fresh perspective and energy. We embraced the return to nearly-normal with a lovely piece of print, written to entertain, printed and finished to celebrate our physical return to the studio. We acknowledged the recent difficult times, reflecting on the positives as well as the negatives. Our solution was a story of lockdown, remote working and enforced separation, told through the lens of a children's picture book and bought to life by the humble bee.
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Entry video
Entry credits
- Matt Baxter, Creative Director, Baxter & Bailey
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Nominated
Company
Lazarev. Agency
Summary
Lazarev. combines the freedom of personality and the synergy of an agency. Striving to bring the best to clients, we unite forces, cooperate closely, and devote our hearts and souls to our work, and the outcomes speak for themselves.
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Entry video
Entry credits
- Kirill Lazarev, Strategy & Art direction, Lazarev
- Andrey Gaday, Art direction, Lazarev
- Anna Demianenko, Lead UX/UI design, Lazarev
- Ksenia Shyshkova, Project management, Lazarev
- Oleksii Skyba, Webflow development & UX/UI design, Lazarev
- Andrey Osipkov, Motion design, Lazarev
- Vladyslav Tyden, Motion design, Lazarev
- Andrey Peleshok, 3D design, Lazarev
- Dmitriy Umen, Development, Brights
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Highly Commended
Company
Music
Client
Music
Summary
Brief
Send something to clients and prospects that’s unmistakably from - and about – Music, and definitely not bound for landfill. Strike a balance of optimism and reflection. Entertain, engage and be useful.
Design solution
If we’ve learnt anything since March 23rd 2020, it’s been the value of seizing the day. So, we created a 2022 diary capturing moments from one of the corresponding days from 2020 or 2021. We compiled entries from emails, Teams channels, texts, WhatsApp messages, NHS apps and health records, news articles, social media, and human memory. Together, they document the weird journey we’ve been on – from our blissfully ignorant social and working lives, to a smaller company wary of the new normal via cat stalkers, homeschooling nightmares, fitness fails, paint can audits, music, films and TV. More importantly, they provide people with a means to plan a more optimistic year ahead.
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Entry credits
- Paolo Carniel, Head of Copy, Music
- Steven Wainwright, Senior Designer, Music
- Amber Blair-Keyes, Junior Designer, Music
- Amy Monaghan, Studio Manager, Music
- Beth Rowbotham, Designer, Music
- Billy Slattery, Junior Designer, Music
- Carmen Ladwig, Senior Designer, Music
- Charlie Harding, Designer, Music
- Jade Haslehurst, Senior Client Services Manager, Music
- Lowri Evans, Senior Designer, Music
- Matthew Beardsell, Operations Director, Music
- Pearl Thompson, Junior Designer, Music
- Sophie Gould, Client Services Manager, Music
- Sue Strange, Client Services Director, Music
- David Simpson, Creative Director, Music
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Award
Company
Together Design
Client
Metzger & Söhne + Together Design
Summary
This year for our annual client Christmas gift we produced a limited-edition Christmas Lebkuchen box in collaboration with Metzger & Söhne - a traditional Lebkuchen manufacturer in Vienna who have been making delicious treats for more than 330 years. Our limited edition packaging was inspired by the story of Krampus and St Nicholas - a traditional tale told in Austria at this time of year.
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Entry credits
- Katja Thielen, Creative Director, Together Design
- Bryony Meyrick, Creative Director, Together Design
- Maf Bishop, Copywriter , Serious Oomph
- David Clayton, Artworker, Together Design
- Ellie Curtis, Illustrator, Ellie Curtis
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4
Experiential Design
Award
Company
Havas London
Client
Nubian Jak Community Trust
Summary
London’s famous blue plaques have served as a permanent tribute to Britain’s notable men and women since 1866. Yet only a handful of those honoured are of African or Caribbean descent. Ignored or discriminated against by the establishment during their lifetime, many historically significant individuals continue to be excluded posthumously. Their names and the important contributions they made to society are at risk of being erased from history forever. The Black Plaque Project seeks to preserve this precious history and keep these stories alive so they can inspire future generations of Britons.
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Nominated
Company
Tellart and Kossmanndejong
Client
National Projects Office (UAE) & Salama Bint Hamdan Al Nahyan Foundation (UAE)
Summary
The United Arab Emirates host pavilion at Expo Dubai 2020 represents a unique opportunity to bring a country’s culture and history to life for millions of visitors over 6 months. To create the immersive, multi-sensory guest experience that tells the story of UAE’s transformation over 50 years from its nomadic origins to its unified present, Tellart and Kossmanndejong integrated deep research, story, form, technology, music, fragrance and physical scenography, playing to the strengths of the falcon-inspired building designed by Santiago Calatrava.
Visitors move through six interactive and immersive sections that highlight the people that embody the UAE’s collective spirit, helping tell the nation’s story, and evocatively bringing to life the rich nuances of Emirati culture and values. ‘Land of Dreamers who Do’ is an intimate experience that embodies the heart of a nation, and makes it relatable to the rest of the world on a massive scale.
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Entry video
Entry credits
- Matt Cottam, Creative Director, Tellart
- Mark de Jong , Creative Director, Kossmanndejong
- Bjørn Karmann , Art Director, Tellart
- Selena McKenzie, Art Director, Tellart
- Niels de Jong , Art Director , Kossmanndejong
- Maia Garau , Content Lead, Tellart
- Femke Bijlsma, Content Lead, Tellart
- Rafe Copeland, Designer, Tellart
- Lukas Valiauga, Designer, Tellart
- Stefano Erba, Designer, Tellart
- Alejandra Calderon, Designer, Kossmanndejong
- Sietske Sips, Designer, Kossmanndejong
- Martin Saemmer, Designer, Kossmanndejong
- Martijn Sas, Designer, Kossmanndejong
- Sabrina Verhage, Technologist, Tellart
- Fernando Diaz, Technologist, Tellart
- Caitlin DeAngelis, Producer, Tellart
- Javier Perroud, Producer, Kossmanndejong
- Bogdan Brdar, Producer, Kossmanndejong
- Morgan Mendel, Producer, Tellart
- Johnny Griffith, Producer, KDJ Tellart Productions
- Tobin Nageotte, Producer, KDJ Tellart Productions
- Marianne Gladwin, Producer, KDJ Tellart Productions
- Anders Hedberg, Producer, KDJ Tellart Productions
- Adam Lieber, Producer, KDJ Tellart Productions
- Ries Straver, Executive Producer, Tellart
- Paul Skinner, Managing Director, Tellart
- Benjamin Koolstra, Managing Director, Kossmanndejong
- Olivier Klonhammer, Managing Director, KDJ Tellart Productions
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Award
Company
Zulu Alpha Kilo
Client
SingleCut Beersmiths
Summary
Introducing Notes IPA, the first beer crafted to teach you guitar.
Four distinct labels for the cans were designed to display a foundational guitar chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish.
Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. This mobile experience allows you to hear how the chords should sound, create your own unique chord progressions and share your music via Snapchat.
Every pull tab is fitted with a custom-made guitar pick – designed to pop open the beer and used to practice guitar. The picks are made via injection moulding and have the authentic weight and feel of a standard pick.
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Entry video
Entry credits
- Zak Mroueh, Creative Director, Zulu Alpha Kilo
- Stephanie Yung, Head of Design, Zulu Alpha Kilo
- Kevin Sato , ACD / Art Director, Zulu Alpha Kilo
- Vinay Parmar , ACD / Writer, Zulu Alpha Kilo
- Philippe Visaya, Art Director, Zulu Alpha Kilo
- Victoria Lee, Writer, Zulu Alpha Kilo
- Zoe Kim, Designer, Zulu Alpha Kilo
- Kevin Sato, Designer, Zulu Alpha Kilo
- Erin McManus, Account Team, Zulu Alpha Kilo
- Spencer MacEachern, Strategy Team, Zulu Alpha Kilo
- Shaunagh Farrelly, Strategy Team, Zulu Alpha Kilo
- Rich Buceta, Client, SingleCut Beersmiths
- Dan Bronson Bronson, Client, SingleCut Beersmiths
- Danielle Palermo, Client, SingleCut Beersmiths
- Houng Ngui, Producer, Zulu Alpha Kilo
- Kathryn Brown, Producer, Zulu Alpha Kilo
- Jackie Pal, Producer, Zulu Alpha Kilo
- Lauren Schell , Producer, Zulu Alpha Kilo
- Ece Inan, Director of Interactive Production, Zulu Alpha Kilo
- Ola Stodulska , Director of Integrated Production, Zulu Alpha Kilo
- Sean Donnelly , DOP/Photographer, Zulu Alpha Kilo
- James Graham, Studio Director, Zulubot
- Jeannette Downes, Senior Studio Artist, Zulubot
- Ashleigh O’Brien, Lead Production Art, Zulubot
- Andrew Martin , Lead Interactive Artist, Zulubot
- Mila Lukezich, Production Artist, Zulubot
- Noah Mroueh, Post Production Assistant, Zulubot
- Cecilia Bernasch, Social Media Editor, Zulubot
- Gillian Black, Web Development Team, Zulubot
- Ariana Emond, Web Development Team, Zulubot
- Felipe Chaparro, Editor, Zulubot
- David James Findlay, Editor, Zulubot
- , Product Design, Spark Innovations Inc.
- , Production Company, Zulubot
- , Production Company, Table of Content
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Nominated
Company
Hubbub
Client
Bournemouth, Christchurch and Poole Council
Summary
Litter is a major problem on beaches around the UK. In Bournemouth, Christchurch and Poole 15 tonnes of litter can be generated on busy days and can wash into the sea. To change people’s littering behaviours Hubbub and Out of Order Design created the world’s first Disco Bin which lights up and plays music when used. It reduced litter in surrounding areas by 42’% according to scientific surveying by Ellipsis Earth.
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Entry video
Entry credits
- Efrat Eitan, Designer, Hubbub
- Sam Longworth, Project Co-ordinator, Hubbub
- Amy Wilson, Freelance Project lead, Hubbub
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6
Typography
Nominated
Company
Bickerstaff.734
Client
Office of the President of Ukraine, Metinvest Group, BigCityLab
Summary
This is the island of Khortytsia, the source of Ukrainian history.
Place of centuries-old history, amazing nature and breathtaking secrets, myths and legends, that no one really knows yet.
To make Khortytsia more attractive and known, we’ve decided…. to tell almost nothing.
To leave its mystery to the island and moreover, make it the main feature.
The X sign is the symbol of mystery, and the sense behind it uncovers uniquely to everyone who sees it. Quite literally, we’ve invited everyone to discover their own stories about Khortytsia.
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Entry video
Entry credits
- Ilia Anufrienko, Creative Director, Bickerstaff.734
- Natalia Blazhkun, Account Director, Bickerstaff.734
- Kateryna Soboleva, Account Manager, Bickerstaff.734
- Kseniia Milchenko, Senior Designer, Bickerstaff.734
- Olexii Boiev, Motion Designer, Bickerstaff.734
- Andrii Bezliudnyi, Sound Designer, Bickerstaff.734
- Sergiy Lizunov, Strategist, Bickerstaff.734
- Mariia Kochurenko, Junior Strategist, Bickerstaff.734
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Nominated
Company
Multivitamin Group
Client
Lemon Street Market
Summary
Taking influence from traditional street signs painted in the early 1920s we created a fresh new typeface for Lemon Street Market. Embodying both the wealth of history and the new modern direction the market was taking.
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Entry credits
- Sam Thomas, Creative Director, Multivitamin Group
- Georgia Bray, Graphic Designer, Multivitamin Group
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Nominated
Company
Design Bridge
Client
Pepsi Lipton
Summary
We created an impactful, confident new typeface for Lipton Ice Tea - born out of the sunshine synonymous with the Lipton brand, and crafted with detail. Lit by the bright sun and emboldened by shadow, we use the Highlight typeface to speak confidently through distinctive, unmissable headings. We play with multiple cuts, colours, circularity and scale to add pace and impact to Lipton’s communications. Live, adaptable and globally implemented, the Lipton Highlight Typeface is bold rather than brash, confident without shouting, perfectly encapsulating the brand’s essence of natural, sunny optimism.
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Entry video
Entry credits
- Linda Rytterstig, Client Business Director, Desgin Bridge
- Tim Vary , Creative Director, Design Bridge
- Stuart Bolt-Palmer, Design Director, Design Bridge
- Alessandro Foschini , Motion Creative Director, Design Bridge
- James Cooney , Design Director, Design Bridge
- Lyndon Rutherford , Senior Art Director, Design Bridge
- Olivia Ranger , Snr Client Manager, Design Bridge
- Sam Neill , Design Director, Design Bridge
- Adam Stanley , Senior Artworker, Design Bridge
- James Green , Designer, Design Bridge
- Josh Clare , Senior Artworker, Design Bridge
- Julia Thompson , Production Project Manager, Design Bridge
- Talitha Watson , Senior Production Project Manager, Design Bridge
- FontFabric NA, Digital Type Foundry , Collaborator
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Award
Company
The Greenspace
Client
Sinéad O’Dwyer
Summary
Sinéad O’Dwyer is a Dublin-born fashion designer. She has been continuously working on changing the representation of female-identifying bodies in fashion. Her work includes silicone pieces created using fibreglass moulds cast directly from women’s bodies creating wearable sculptures. Sinead’s work is underpinned by themes of the body, celebration, collaboration, creativity and inclusivity. She sets out to change stereotypes and the narratives around body type - through her collections, O’Dwyer creates a new language of beauty and acceptance available to everyone regardless of their size. We were tasked to create a visual identity that expressed these qualities, summarised through the creative strategy of ‘For the love of every body’.
The team were inspired by the ever changing and ‘imperfect’ nature of body form, and the materials Sinéad works with regularly such as silicone. This led to developing an ever changing, fluctuating brand, driven by typography, created in collaboration with Swiss Typefaces.
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Entry credits
- Shohada Aktar, GS, Greenspace
- Adrian Caddy, GS, Greenspace
- Toray Hussein, GS, Greenspace
- Luke Mcilveen, GS, Greenspace
- Lene Neilsen, GS, Greenspace
- Gabriela Sperling, GS, Greenspace
- Anastasiia Fedorova, GS, Greenspace
- Swiss Typefaces, Type Foundry, Swiss Typefaces
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Nominated
Company
The Greenspace
Client
The OWO
Summary
The Old War Office, one of London’s most iconic and historic Grade II* listed buildings, has undergone a monumental transformation over the last five years, which sees it reimagined as The OWO. It will house the capital’s first Raffles hotel — ‘Raffles London at The OWO’ — offering 125- rooms and suites, nine restaurants and bars and an immersive spa. In addition, the redevelopment will include ‘The OWO Residences by Raffles’ — 85 private residences. The new destination will complete in the second half of 2022.
Greenspace were commissioned to create a destination brand that celebrates the absolute authenticity of the building’s history and spirit. At the centre of this identity was a custom typeface that drew character from a unique period of time.
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Entry credits
- Alex Baumann, GS, Greenspace
- Jack Brown, GS, Greenspace
- Adrian Caddy, GS, Greenspace
- Lee Deverill, GS, Greenspace
- Toray Hussein, GS, Greenspace
- India Masters, GS, Greenspace
- Luke Mcilveen, GS, Greenspace
- Lene Nielsen, GS, Greenspace
- Colophon Foundry, Type Foundry, Colophon Foundry
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Highly Commended
Company
Wunderman Thompson UK
Client
White Ribbon
Summary
2 in 5 young women have been sexually harassed or assaulted at festivals or gigs, meaning thousands of women each year are experiencing unwanted acts besides those on the stage. As the UK returned to live music events last summer, White Ribbon UK looked to men to become better allies.
We created a campaign that mimicked the visual language of festival posters to draw in our desired audience. Our powerful message was delivered via 39 typographical band logos on posters to festivals nobody should have to go to. Each one ultimately asked men to never commit or excuse male violence against women.
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Entry video
Entry credits
- Jo Wallace, Creative Director, Wunderman Thompson UK
- Zebedee Devey, Copywriter, Wunderman Thompson UK
- Jasper McIver, Art Director , Wunderman Thompson UK
- Steve Aldridge, Chief Creative Officer, Wunderman Thompson UK
- Tom Drew, Executive Creative Director, Wunderman Thompson UK
- Guy Sexty, Head of Art, Wunderman Thompson UK
- Bryan Riddle, Senior Designer, Wunderman Thompson UK
- Chris Hutton, Senior Designer, Wunderman Thompson UK
- Anoosha Tadghighi, Digital Designer, Wunderman Thompson UK
- Rob Joyner, Senior Designer, Wunderman Thompson UK
- Verity de Courcy Norman, Integrated Programme Director, Wunderman Thompson UK
- James Llewelyn-Davies, Account Director, Wunderman Thompson UK
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7
Moving Imagery Design
Nominated
Company
Battenhall
Client
Xiaomi
Summary
Battenhall was tasked by global consumer electronics manufacturer, Xiaomi, to deliver social media support for the launch of its new Android smartphone, the K9D. The aim was to bring to life the concept of ‘own your style’ on Instagram. The social elements were part of a wider campaign, with a focus on fashion as a form of self-expression.
To meet the brief, Battenhall sourced three mid-size influencers to be the lead protagonists in a social-first video campaign. The narrative was built on the foundation of transformation through authenticity and owning your individuality.
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Entry video
Entry credits
- Rhian Robinson, Client Services Director, Battenhall
- Molly Redmond, Account Director, Battenhall
- Charnah Bradley, Design Director, Battenhall
- Christopher Buttigieg, Studio Manager, Battenhall
- Tom Rowberry, Videographer, Battenhall
- Joe Cant, Social Media Strategist, Battenhall
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Nominated
Company
UKTV Creative
Client
UKTV
Summary
We produced the opening title sequence for the new original crime drama, Annika.
Annika is a UKTV Original six-part series based on the hugely successful BBC Radio 4 drama, written by Nick Walker and starring Olivier-award-winner Nicola Walker as DI Annika Strandhed, an enigmatic detective heading up a specialist Marine Homicide Unit.
This direction shows two sides to the story as we reveal life above the surface and the crimes that lurk beneath.
To demonstrate life above and below the water, we used the waters surface as a transition device between both worlds, as we bob up and down in the water. A simple but effective mechanic that helped us split the screen and break up the credits as they are revealed above and below the waters surface.
As well as the title sequence, we also created the title art and branding for the show.
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Entry video
Entry credits
- Peter Allinson, Head of design, UKTV
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Award
Company
NOMINT
Client
WWF
Summary
In this stop-motion film for WWF, which was created using only melting ice, we follow the story of a young polar bear which tries to survive in the increasingly melting Arctic environment.
In the film, as in real life, Arctic sea ice is melting quickly “changing the Arctic ecosystems forever, causing destruction around the planet.”
To produce the film, which took a year to make, we used an innovative combination of 3D-Printing, Mould-Making, and Ice-sculpting to create 500 unique polar bear ice-sculptures that were then used to create the stop-motion animation. More than 1000 litres of ice were used to create the polar-bear sculptures and environment.
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Nominated
Company
UKTV Creative
Client
Drama
Summary
Using the creative idea of ‘Wrap Yourself in Stories’, we created a series of animations (each one relating to a programme on Drama) & projected them onto walls during a live-action shoot with Jenny Agutter; wrapping her up in a warm, dramatic glow.
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Entry video
Entry credits
- Genevieve Simms, Senior Creative, UKTV
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Nominated
Company
WMH&I
Client
Glenlivet (Pernod Ricard)
Summary
After undergoing extensive renovations, the multi-million pound Glenlivet Brand Home is one of the landmarks in Speyside. We needed to create an authentic, documentary film to enrapture the visitors as soon as they step in. The film was to depict the brand’s 200-year remarkable history, whilst embodying its original spirit. Inspired by iconic title sequences, we created a visual language that coherently glued together vintage materials with modern items. With 6 screens and a 180o set up to play with, we combined film techniques, various montages, animation and collages styles to add punctuation, pace and creative flair, as, after all, The Glenlivet is a cut above the rest.
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Entry video
Entry credits
- Garrick Hamm, Creative Director, WMH&I
- Emmanuelle Hilson, Business Director, WMH&I
- Holly Mattacott-Durrah, Designer, WMH&I
- Jason Budgen, Artwork, Retouch & Animation 3D / 4D Cinema, WMH&I
- Jack Pierce, Music composition, Jack Pierce Music
- Aimee Anderson, Voice Over Artist, Soho Voice Sound Studio
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Nominated
Company
Revenant
Client
Skidmore, Owings & Merrill
Summary
Life Beyond Earth is an immersive film created in collaboration with Skidmore, Owings and Merrill [SOM], and the European Space Agency [ESA] for their powerful new installation at the 17th International Architecture Exhibition of La Biennale di Venezia.
Taking viewers on a journey from the Earth to the Moon, the video brings to life SOM and ESA’s concept for the first sustainable human settlement on the lunar surface. Our goal was to communicate the complexities of the design and show the Moon Village in operation, while addressing the central theme of the Biennale Architettura 2021 — how will we live together?
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Entry video
Entry credits
- Kevin McCrae, Creative Director, Revenant
- Olaf Blomerus, Director, Revenant
- Timo Noack, Director, Revenant
- Pamela Nelson, Managing Director, Revenant
- Dan Harper, Senior Designer, Revenant
- Tita Ortega, Account Manager, Revenant
- Ross Sneddon, Lead Designer, Revenant
- Craig Simmers, 3D Artist, Revenant
- Luke Angus, Character Animator, Revenant
- Derek Heisler, 3D Artist, Revenant
- Lucas Salamon, 3D Modeller, Revenant
- Steve Jones, 3D Artist, Revenant
- Jesus Montesinos, 3D Modeller, Revenant
- Andy Ross, Unreal Engine Artist, Revenant
- Antonio Esparza, Concept Designer / Character Artist, Revenant
- Ben Laver, Composer, BXFTYS
- Chris Didlick, Sound Designer, BXFTYS
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Highly Commended
Company
Wonder Vision
Client
Pinter
Summary
The freshness of beer is vital to flavour. The Pinter2 is a home brewing product that delivers beer in optimum drinking condition.
This bold, vibrant and playful TVC introduces the Pinter2 product, featuring its world-first, precision-engineered technology that allows anyone to enjoy 10 pints of award-winning Fresh Beer at home.
The viewer is then taken inside the Pinter2 where VFX is used to craft a surreal and visually original beer brewing process. Bursting fruit, hops exploding with fizz and a 'reality defying' beer pour are designed to deliver the key message of 'Fresh Beer'.
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3
Design Impact
Nominated
Company
Barbarian
Client
Fenty Beauty
Summary
With the launch of its first fragrance, Fenty Eau De Parfum, Fenty Beauty wanted to shake up the industry and forge a direct relationship with its fans by launching direct-to-consumer. But launching exclusively online to an audience that had never smelled it posed a unique challenge.
Inspired by "ghost kitchens" (delivery-only services that don't require physical addresses), we created 5 secret Fenty ghost stores: online-only e-commerce platforms hidden in locations central to the scent’s creation built on Google Maps’ API. Each store contained a chapter of the scent's creation along with a chance to purchase it in limited-edition packaging.
Over 5 days, followers of Fenty Beauty’s social account went crazy hunting down the ghost stores, purchasing all stock within hours of discovery (without ever having smelled it) and countless signing up for future drops via email and SMS, forging direct relationships with its customers.
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Entry credits
- - -, Digital Agency, Barbarian
- - -, Client, Fenty Beauty
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Award
Company
Zulu Alpha Kilo
Client
HomeEquity Bank
Summary
HomeEquity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we produced replicas of WWII-era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video that also showcased interviews with WWII veterans.
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Entry video
Entry credits
- Zak Mroueh , Chief Creative Officer, Zulu Alpha Kilo
- Brian Murray, Executive Creative Director, Zulu Alpha Kilo
- Vic Bath, Art Director, Zulu Alpha Kilo
- Michael Romaniuk, Art Director, Zulu Alpha Kilo
- Dan Cummings, Copywriter, Zulu Alpha Kilo
- Marco Buchar , Copywriter, Zulu Alpha Kilo
- Dejan Djuric, Design Director, Zulu Alpha Kilo
- Jackman Chiu, Designer, Zulu Alpha Kilo
- Tim Lynch , Agency Producer, Zulu Alpha Kilo
- David Tremblay, Account Team, Zulu Alpha Kilo
- Samantha Tang, Account Team, Zulu Alpha Kilo
- Rob Feightner, Account Team, Zulu Alpha Kilo
- Yvonne Ziomecki, Client, HomeEquity Bank
- Vivianne Gauci, Client, HomeEquity Bank
- Erin Wilson, Client, HomeEquity Bank
- Niary Toodakian, Client, HomeEquity Bank
- Sonia Gill , Client, HomeEquity Bank
- Dwayne Mataseje, Media Team, OMD
- Mitchell Cornelisse, Media Team, OMD
- Justin Lee, Media Team, iQuanti
- Jacklyn Power, PR Team, Weber Shandwick
- Jennifer Wasley, PR Team, Weber Shandwick
- Vic Bath, Director, Zulu Alpha Kilo
- Dan Cummings, Director, Zulu Alpha Kilo
- Mitch Cappe, Production House Producer, Zulubot
- Sarah Dayus, Production House Producer, Zulubot
- Kyle Chappell, Director of Photography, Zulubot
- Max Lawlor, Editor, Zulubot
- Mitch Reed, Editor, Zulubot
- Felipe Chaparro, Colour Grading, Zulubot
- Dino Cuzzolino, Audio Engineer, Zulubot
- Noah Mroueh, Photographer, Zulubot
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Highly Commended
Company
Pinterest
Summary
Trend reports that look back are so last year. Pinterest Predicts used Pinterest’s forward-looking data to give advertisers the insights they need… from the future.
Pinterest Predicts equipped advertisers with a secret weapon they've never had before—a window into the future. With a strong mix of online and offline multi-channel experiences, advertisers were fully immersed into our not-yet-trending report that helped them get ahead of future trends and strategically plan their upcoming marketing efforts.
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Entry video
Entry credits
- Andréa Mallard, Chief Marketing Officer, Pinterest
- Celie ONeil-Hart, Creative Director, Content and Writing, Pinterest
- James Hurst, Creative Director, Design, Pinterest
- Talia Parnass, Senior Lead, Business Marketing, Pinterest
- Jenna Landi, Head of Brand Insights, Pinterest
- Micaela Brookman, Senior Lead, Brand Design, Pinterest
- Sue Chen, Senior Lead, Creative Ops, Pinterest
- Leah Gordon, Senior Manager, Ads Writing, Pinterest
- Jim Habig, Head of Business Marketing (fmr), Pinterest
- Alejandro de la Villa, Lead, Brand Writing, Pinterest
- CatherineRose Mountain, Senior Internationalization Program Manager, Pinterest
- Cynthia Zhang, Analyst, Pinterest
- Ella Petlicka, Senior Internationalization Program Manager, Pinterest
- Alexandra Nikolajev, Senior Lead, Creator Content & Partneships, Pinterest
- Kelsey Bryden, Designer, Pinterest
- Shani Syphrett, Brand Marketing Lead, Consumer, Pinterest
- Brandi Steele, Designer, Pinterest
- August Mcmullin, Designer, Pinterest
- Felicia Baskin, Senior Lead, Content Marketing, Pinterest
- Graham Roth, Product Manager, Pinterest
- Philip Czapla, Brand Designer, Pinterest
- Carly Wallace, Creative Strategy Program Manager, Pinterest
- Amiyra Perkins, Senior Lead, Creative Strategy, Pinterest
- Ana Todd, Manager, Platforms and Tools, Pinterest
- Jordan DiSanto, Product Designer, Pinterest
- Maya Wong, Brand Writer, Creators, Pinterest
- Ashley Jones, Product Marketing Manager, Pinterest
- Namita Gupta, Creator Marketing Lead, Pinterest
- Michelle Van Houten, Creative Producer, Pinterest
- Swasti Sarna, Data Comms Manager, Pinterest
- Ali Burgis, Creative Producer, Pinterest
- Juliette Chatelain, Communications Manager, Pinterest
- Eric Wahlgren, Content Programs Director, Pinterest
- Laura Amschel, Creative Producer, Pinterest
- Maria Breaux, Writer, Pinterest
- Sydney Stanback, Advertiser Researcher, Pinterest
- Amelia Zak, Content Marketing Associate, Pinterest
- Mary-Claire Rotticci, Marketing Counsel, Pinterest
- Megan DAlessio, Inclusion & Diversity Business Partner, Pinterest
- Lissa Healy, Inclusion & Diversity Business Partner, Pinterest
- Cristina Francisco-McGuire, Diversity Business Partner, Pinterest
- Amy Dziewiontkoski, Sales Manager, Pinterest
- Anisha Vasandani, Technical Program Manager, Pinterest
- Joey Weber, Content Editor, Pinterest
- Marta Matias, Brand Writer, Pinterest
- Jenny Kindness, Product Marketing Manager, Pinterest
- Kayte Korwitts, Content Manager, Pinterest
- Elizabeth Luke, Senior Communications Manager, Ads, Pinterest
- Cierra Yetts, Brand Communications Manager, Pinterest
- Kimmie Glass, Comms Manager, Pinterest
- Arianna Thomas, Communications Manager, Consumer, Pinterest
- Ashley Mossman, Communications Manager, Pinterest
- Rachel Murphy, Writer, Pinterest
- Kevin Darouian, Designer, Pinterest
- Jaime Pham, Creative Strategist, Pinterest
- Stephanie Halovanic, Writer, Pinterest
- Nune Mesropyan, Email Marketing Manager, Pinterest
- Whitney Paul, Market Researcher, Pinterest
- Visha Kudhail, Business Marketing Director, Europe, Pinterest
- Elizabeth Mansfield, Head of Americas + APAC Business Marketing, Pinterest
- Ara Ko, Business Marketing Lead, US, Pinterest
- Yen Conrod Tran, Business Marketing Lead, CA, Pinterest
- Luis Benini, Business Marketing Lead, LATAM, Pinterest
- Britta Hindrichs, Business Marketing Lead, DACH, Pinterest
- Mai Yanagishima, Business Marketing Manager, JP, Pinterest
- Lyndsay McGregor, Content & SOcial Marketing Manager, Pinterest
- Pierre Gayno, Business Marketing Manager, FR, Pinterest
- Ashish Arya, Vertical Strategy & Insights Lead, Pinterest
- Sehar Mahmood, Creative Strategy Program Manager, Pinterest
- Melissa Chen, Data Comms Analyst, Pinterest
- Jacinth Yew, Creator Growth Specialist, Pinterest
- Alistair Webb, Creative Director, Made Thought
- Isabella Schoepfer, Project Director, Made Thought
- Ilenia Notarangelo, Creative Director, Illo
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4
Brand Campaign
Award
Company
OLIVER Agency
Client
the Guardian
Summary
In 2021, the Guardian turned 200. The brief was to celebrate the milestone with existing readers whilst gaining new subscribers and supporters.
Most brands, when turning 200, would choose to celebrate past achievements. But the Guardian, never one to follow the herd, chose to focus on what comes next.
Since the beginning, their mission was to make the world a better, fairer place for everyone. And it’s a mission far from being finished – as our campaign strapline acknowledged: The Guardian – For 200 years, a work in progress.
Our campaign centred on copywriting as bold as the newspaper itself, and art direction that drew upon 200 years of cherished typography. It comprised multi-city OOH, with special builds in meaningful and poignant locations – alongside press, display, social, film and limited-edition editorial collaborations.
It was one of The Guardian’s best performing campaigns.
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Nominated
Company
Ketchum London
Client
Adobe
Summary
Only 4.4% of young people in the creative industries are from minority backgrounds. Among the barriers they face, there is one, that is often unspoken.
Parents.
Why?
Because many of them would rather see their kids with a ‘Dr’ before their name or at a desk crunching numbers.
So, we wanted to show that with support from parents, the journey to realising your creative dreams and ambitions can be easier.
We needed someone who these young people could see themselves in. So, we brought on board a young, Black, British icon – Little Simz.
And created a moving and inspiring film where she penned a love letter to her number one fan, her Mum, thanking her for the nurturing and supporting on every part of the journey.
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Entry credits
- Indy Selvarajah , ECD, Ketchum
- Lainey Richardson, Director, Caviar
- Oliver Barrett, Producer, Ketchum
- Emily Gosen , Senior Creative, Ketchum
- Sorcha Shepherd, Executive Producer, Ketchum
- Sienna Beckman, Producer, Caviar
- Joel Honeywell, Producer, Caviar
- Sarah Mursal, Production Designer, Sarah Mursal
- Luci Ellis, Wardrobe, Caviar
- Marina Belfon Rose, Make Up, Caviar
- James Benn, Sound, Bark Studios
- Felipe Szulc, Colorist, Nomad
- Liv Lawton, Post Producer, Nomad
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Highly Commended
Company
Elmwood
Client
GSK Consumer Healthcare
Summary
Sold to customers since the 1920s, today Preparation H is America’s number one brand for hemorrhoid treatment. The brand wanted to maintain its market-leading position amongst growing competition from challenger brands and therefore required a new brand expression. Most people will experience hemorrhoids but there’s a shame attached to talking about it openly, so we tackled the taboo head-on by developing a brand expression which leveraged humor. We created a series of illustrations, animations, images and a brand film which harnessed humor and would inform the basis for Preparation H’s wider brand comms. The new brand world fully prepares Preparation H to flex and grow in the ever-changing digital world, allowing the brand to distinguish itself from the standard clinical POV and open it up to new opportunities. The result is a reinvigorated and relatable brand that builds awareness across a broader demographic, signalling change to the consumer.
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Entry credits
- Meg Beckum, Executive Creative Director, Elmwood
- Krista Oraa, Creative Director, Elmwood
- Tyler Bengsten, Senior Designer, Elmwood
- Bruno Nesci, Senior Realization Design Director, Elmwood
- Natasha Young, Senior Account Director, Elmwood
- Vivi Feng, Illustrator & Motion Designer, Freelancer
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Nominated
Company
DesignStudio
Client
World Rugby
Summary
Women’s Rugby is one of the fastest growing team sports in the world. After spending time with players, coaches, refs, fans and parents, we found out why. More than in any other game, it’s the differences within a team that make it strong. Once you get off the pitch, no other sport has such an inclusive, welcoming culture. It’s The Ultimate Team Sport.
Working with World Rugby, we developed an incredibly exciting campaign around this key thought, setting out major ambitions; to attract new players, fans and support, to authentically capture rugby’s unique spirit and to create something that didn’t look, sound or feel like any other sport. The result is ‘Team Powered’ – a global campaign built on the collective energy that drives the game.
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Entry credits
- Anna Victor, Senior Client Manager, DesignStudio
- Daisy Grice, Senior Designer, DesignStudio
- TJ Rees, Campaign Director, DesignStudio
- Nick Sims, Design Director, DesignStudio
- David Moloney, Design Director, DesignStudio
- Lexie Vryoni, Designer, DesignStudio
- Tom Hadaway, Designer, DesignStudio
- Vitor Cervi, Motion Director, DesignStudio
- Paddy Blake , Senior Motion Designer, DesignStudio
- Thiago Pinho, Motion Designer, Thiago Pinho
- Elise Santangelo-Rous , Creative Director, DesignStudio
- Hayden Shields, Designer, DesignStudio
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2
Effective Ageing by Design
Nominated
Company
Dear Future
Client
Zaimella
Summary
Adult incontinence is a common experience — 1 in 3 Americans experience it every day. Yet, there’s still a major stigma attached to it that forces those suffering to stay silent. We say: no more. Made for Living was created to help people living with incontinence to break free from shame so you can continue doing the things that make life worth living. Whether you're a runner, dancer, singer, TV-binger or work-from-homer, we're refusing to let incontinence get in your way.
Under the umbrella of parent-company, Zaimella, we developed the new Made For Living brand from the ground-up; including naming, strategy, positioning and the entire visual identity system.
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Entry credits
- Matt Kandela, Founder & CEO, Dear Future
- Gabe Benzur, Creative Director, Dear Future
- Elina Mackevica, Designer, Dear Future
- Gab Lentini, Strategy Director, Dear Future
- Jack Redpath, Managing Director, Dear Future
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Award
Company
Checkland Kindleysides
Client
Morrow
Summary
Morrow is a small Belgian start up with a big goal - to improve the vision of the over 45s. A single pair of glasses unlocks the ability to see more - at every focal range - at the touch of a button. To scale this brilliant idea, they first needed to launch as a customer facing brand.
We defined Morrow’s brand strategy ‘Mor to see’, which enabled consumers to understand that this new type of eyewear can improve their way of life, not just the way they look. Inspired by the “language of vision”, we created a brand rich with metaphors.
We designed a digital-first customer journey which combined both on and offline seamlessly and could therefore convince people who don’t normally purchase online to buy. Engagement was driven online, whilst trust was built at home when a Morrow optician visited and they could try the product out first-hand.
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Entry video
Entry credits
- Ewart Wade OConnor, Creative Principal, Checkland Kindleysides
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5
Integrated Design
Award
Company
Havas London
Client
Nubian Jak Community Trust
Summary
London’s famous blue plaques have served as a permanent tribute to Britain’s notable men and women since 1866. Yet only a handful of those honoured are of African or Caribbean descent. Ignored or discriminated against by the establishment during their lifetime, many historically significant individuals continue to be excluded posthumously. Their names and the important contributions they made to society are at risk of being erased from history forever. The Black Plaque Project seeks to preserve this precious history and keep these stories alive so they can inspire future generations of Britons.
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Nominated
Company
Barbarian
Client
Fenty Beauty
Summary
With the launch of its first fragrance, Fenty Eau De Parfum, Fenty Beauty wanted to shake up the industry and forge a direct relationship with its fans by launching direct-to-consumer. But launching exclusively online to an audience that had never smelled it posed a unique challenge.
Inspired by "ghost kitchens" (delivery-only services that don't require physical addresses), we created 5 secret Fenty ghost stores: online-only e-commerce platforms hidden in locations central to the scent’s creation built on Google Maps’ API. Each store contained a chapter of the scent's creation along with a chance to purchase it in limited-edition packaging.
Over 5 days, followers of Fenty Beauty’s social account went crazy hunting down the ghost stores, purchasing all stock within hours of discovery (without ever having smelled it) and countless signing up for future drops via email and SMS, forging direct relationships with its customers.
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Entry credits
- - -, Digital Agency, Barbarian
- - -, Client, Fenty Beauty
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Nominated
Company
Wolff Olins
Client
BBC
Summary
The BBC’s services badly needed joining up. But nobody had ever looked at the ‘total BBC’ experience before - an experience which comprised an incredible array of services (like News, Sport, iPlayer and Sounds) across TV stations, radio channels, apps, websites, social and third party services. Together with BBC Creative, UX&D and the Central Brand team, Wolff Olins set out to deliver an experience upgrade like no other. Our ambition was clear: to give more value to audiences by making content easy and delightful to navigate. Our solution was an identity that has been designed to work for a multitude of platforms, from the street to the screen, from poster to playback. This is an identity that has been designed for every dimension.
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Entry credits
- Kerris Bright, CCO, BBC
- Jane Lingham, Director, BBC
- Justin Bairamian, Director, BBC Creative
- Paul Davies, Director, BBC Marketing
- Ellie Runcie, Chief Design Officer, BBC UX
- Paul Sissons, Head of UX, BBC UX&D
- Kathyrn Weston-Lewis, Head of User Experience, BBC UX&D
- Rhys Fowler, Creative Director of User Experience, BBC UX&D
- Juliet Wilcox, Senior Project Manager, BBC UX
- Dan Jones, Creative Director of User Experience, BBC UX&D
- Chris Moody, Chief Design Officer, Wolff Olins
- David Stevens, Strategist , Wolff Olins
- Pippa Russell, Implementation Manager, Wolff Olins/BBC
- Laurence Honderick, Head of Design , BBC Creative
- Mike Lean , Head of Planning, Wolff Olins
- Debbie Dillon, Head of Audio, BBC Creative
- Ken Rodrigues, Lead Producer, BBC Creative
- Lousie Braham, Senior Producer, BBC Creative
- Josh Moore, Senior Designer , BBC Creative
- Mirjami Qin, Senior Designer, BBC Creative
- Nino Vrana, Senior Designer , BBC Creative
- Amir Saidani, Senior Designer , BBC Creative
- Steffan Cummings, Associate Creative Director, Wolff Olins
- Natalie Bellis, Executive Engagement Director, Wolff Olins
- James McNaught, Senior Designer, Wolff Olins
- Harry Boyd, Senior Designer, Wolff Olins
- Gareth Morgan, Associate Creative Director, Wolff Olins
- Iossie Ng Lei, Senior Designer, Wolff Olins
- Connor Dickson, Senior Designer , Wolff Olins
- Laurence Mence, Senior Motion Designer, Wolff Olins
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Nominated
Company
Pinterest
Summary
Trend reports that look back are so last year. Pinterest Predicts used Pinterest’s forward-looking data to give advertisers the insights they need… from the future.
Pinterest Predicts equipped advertisers with a secret weapon they've never had before—a window into the future. With a strong mix of online and offline multi-channel experiences, advertisers were fully immersed into our not-yet-trending report that helped them get ahead of future trends and strategically plan their upcoming marketing efforts.
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Entry video
Entry credits
- Andréa Mallard, CMO, Pinterest
- Talia Parnass, Senior Lead, Business Marketing, Pinterest
- Jenna Landi, Head of Brand Insights, Pinterest
- Micaela Brookman, Senior Lead, Brand Design, Pinterest
- Sue Chen, Senior Lead, Creative Ops, Pinterest
- Leah Gordon, Senior Manager, Ads Writing, Pinterest
- Jim Habig, Head of Business Marketing (former), Pinterest
- Alejandro de la Villa, Lead, Brand Writing, Pinterest
- CatherineRose Mountain, Senior Internationalization Program Manager, Pinterest
- Cynthia Zhang, Analyst, Pinterest
- Ella Petlicka, Senior Internationalization Program Manager, Pinterest
- Alexandra Nikolajev, Senior Lead, Creator Content & Partnerships, Pinterest
- Kelsey Bryden, Designer, Pinterest
- Shani Syphrett, Brand Marketing Lead, Consumer, Pinterest
- Brandi Steele, Designer, Pinterest
- August Mcmullin , Designer, Pinterest
- Felicia Baskin, Senior Lead, Content Marketing, Pinterest
- Graham Roth, Product Manager, Growth, Pinterest
- Philip Czapla, Brand Designer, Pinterest
- Carly Wallace, Creative Strategy Program Manager, Pinterest
- Amiyra Perkins, Senior Lead, Creative Strategy, Pinterest
- Ana Todd, Manager, Platforms and Tools, Pinterest
- Jordan DiSanto, Product Designer, Pinterest
- Maya Wong, Brand Writer, Creators, Pinterest
- Ashley Jonest, Product Marketing Manager, Pinterest
- Namita Gupta, Creator Marketing Lead, Pinterest
- Michelle Van Houten, Creative Producer, Pinterest
- Swasti Sarna, Data Comms Manager, Pinterest
- Ali Burgis, Creative Producer, Pinterest
- Juliette Chatelain, Communications Manager, Pinterest
- Eric Wahlgren, Content Programs Director, Pinterest
- Laura Amschel, Creative Producer, Pinterest
- Maria Breaux, Writer, Pinterest
- Sydney Stanback, Advertiser Researcher, Pinterest
- Amelia Zak, Content Marketing Associate, Pinterest
- Mary-Claire Rotticci, Marketing Counsel, Pinterest
- Megan DAlessio, Inclusion & Diversity Business Partner, Pinterest
- Lissa Healy, Inclusion & Diversity Business Partner, Pinterest
- Cristina Francisco-McGuire, Diversity Business Partner, Pinterest
- Amy Dziewiontkoski, Sales Manager, Pinterest
- Anisha Vasandani, Technical Program Manager, Pinterest
- Joey Weber, Content Editor, Pinterest
- Marta Matias, Brand Writer, Pinterest
- Jenny Kindness, Product Marketing Manager, Pinterest
- Kayte Korwitts, Content Manager, Pinterest
- Elizabeth Luke, Senior Communications Manager, Pinterest
- Cierra Yetts, Brand Communications Manager, Pinterest
- Kimmie Glass, Comms Manager, Pinterest
- Arianna Thomas, Communications Manager, Pinterest
- Ashley Mossman, Communications Manager, Pinterest
- Rachel Murphy, Writer, Pinterest
- Kevin Darouian, Designer, Pinterest
- Jaime Pham, Creative Strategist, Pinterest
- Stephanie Halovanic, Writer, Pinterest
- Nune Mesropyan, Email Marketing Manager, Pinterest
- Whitney Paul, Market Researcher, Pinterest
- Celie ONeil-Hart, Creative Director, Content and Writing, Pinterest
- James Hurst, Creative Director, Design, Pinterest
- Visha Kudhail, Business Marketing Director, Europe, Pinterest
- Elizabeth Mansfield, Head of Americas + APAC Business Marketing, Pinterest
- Ara Ko, Business Marketing Lead, US, Pinterest
- Yen Conrod Tran, Business Marketing Lead, CA, Pinterest
- Luis Benini, Business Marketing Lead, LATAM, Pinterest
- Britta Hindrichs, Business Marketing Lead, DACH, Pinterest
- Mai Yanagishima, Business Marketing Manager, JP, Pinterest
- Lyndsay McGregor, Content & Social Marketing Manager, Pinterest
- Pierre Gayno, Business Marketing Manager, FR, Pinterest
- Ashish Arya, Vertical Strategy & Insights Lead, Pinterest
- Sehar Mahmood, Creative Strategy Program Manager, Pinterest
- Melissa Chen, Data Comms Analyst, Pinterest
- Jacinth Yew, Creator Growth Specialist, Pinterest
- Alistair Webb, Creative Director, Made Thought
- Isabella Schoepfer, Project Director, Pinterest
- Ilenia Notarangelo, Creative Director, Illo
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Nominated
Company
Wunderman Thompson UK
Client
NCDV
Summary
There’s an alarming rise in the number of domestic violence cases across the world, particularly in the UK.
The surging statistics around Domestic Abuse are shocking.
But the most shocking thing about the numbers surrounding domestic abuse?
They’re grossly under representative.
Because not all domestic abuse incidents are reported. In the UK only 18% of women and 15% of men report domestic abuse*.
Meaning over 80% of incidents of domestic abuse are ‘covered up’.
With innovative use of media we highlighted that the issue is far bigger than we ever see, and let victims know that the The National Centre For Domestic Violence (NCDV) provide a free, fast emergency injunction service to victims of domestic abuse.
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Entry credits
- Jo Wallace, Creative Director, Wunderman Thompson UK
- Guy Sexty, Head of Art, Wunderman Thompson UK
- Verity de Courcy Norman, Creative Producer, Wunderman Thompson UK
- Sally Emerton, Managing Partner , Wunderman Thompson UK
- Neil Raja, Photographer, Freelancer
- Kate OShea, Makeup Artist, Freelancer
- Inca Edghill, Makeup Assistant, Freelancer
- Jacqui Stecher, Designer, Wunderman Thompson UK
- Chris Hutton, Designer, Wunderman Thompson UK
- Bryan Riddle, Designer, Wunderman Thompson UK
- Rob Joyner, Designer, Wunderman Thompson UK
- Mike Tierney, Designer, Wunderman Thompson UK
- Kevin Guild, Designer, Wunderman Thompson UK
- Yoshi Okubo, Designer, Wunderman Thompson UK
- Paul Bishop, Designer, Wunderman Thompson UK
- Lisha Gorasiya, Designer, Wunderman Thompson UK
- Graham Channon, Designer, Wunderman Thompson UK
- Eliza Miklasevica, Model, Wunderman Thompson UK
- Sandra Hiralal, Model, Wunderman Thompson UK
- San Sharma, Model, Wunderman Thompson UK
- Steve Aldridge, Chief Creative Officer, Wunderman Thompson UK
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5
Public Health by Design
Highly Commended
Company
Zulu Alpha Kilo
Client
Consonant Skin+Care
Summary
Consonant Skincare knows that having great products are only one part of the skincare equation. Your skin’s health and appearance also depend on the ways we eat, sleep, sweat – even how often we masturbate, which can reduce inflammation and boost collagen.
Because solo sex can be such a touchy subject, especially among women, there isn’t much conversation around its many benefits. To help women, Consonant launched the “Come and Glow” bundle, pairing sheet masks with a sex toy and a custom scented candle to set the mood.
The bundles promoted “The More You O,” an informative self-pleasure podcast sorting out the facts about female masturbation from the societal stigmas. Each episode included voices from experts, “guided practices” and related skincare product recommendations.
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Entry video
Entry credits
- Zak Mroueh, Chief Creative Officer, Zulu Alpha Kilo
- Christina Yu, Executive Creative Director, Zulu Alpha Kilo
- Kevin Sato, Associate Creative Directors, Zulu Alpha Kilo
- Vinay Parmar, Associate Creative Directors, Zulu Alpha Kilo
- Sarah Quinto, Art Director, Zulu Alpha Kilo
- Julia Forrester, Writer, Zulu Alpha Kilo
- Stephanie Yung, Head of Design, Zulu Alpha Kilo
- Vince Rozas, Digital Design Director, Zulu Alpha Kilo
- Jeff Watkins, Design Director, Zulu Alpha Kilo
- Kimberly Pereira, Designer, Zulu Alpha Kilo
- Rasna Jaswal, Designer, Zulu Alpha Kilo
- William Baker, Client, Consonant Skin+Care
- Kristina Breckon, Client, Consonant Skin+Care
- Erika Schwass, Client, Consonant Skin+Care
- Mary Ross, Client, Consonant Skin+Care
- Teresa Bailey, Agency Producer, Zulu Alpha Kilo
- Houng Ngui, Agency Producer, Zulu Alpha Kilo
- Kathryn Brown, Agency Producer, Zulu Alpha Kilo
- Lisa Sousa, Account Team, Zulu Alpha Kilo
- Nina Bhayana, Account Team, Zulu Alpha Kilo
- Chris Rosario, Account Team, Zulu Alpha Kilo
- Heather Segal, Strategy Team, Zulu Alpha Kilo
- Spencer MacEachern, Strategy Team, Zulu Alpha Kilo
- Dino Cuzzolino, Sound Engineer & Voice Director, Zulubot
- Stephen Stepanic, Sound Engineer & Voice Director, Zulubot
- Mariya Guzova, Producer, Zulubot
- Noah Mroueh, Editor & Sound Design, Zulubot
- Cecilia Bernasch, Social Media Editor, Zulubot
- Sophie Sahara, Photographer, Zulu Alpha Kilo
- Jacopo Rosati, Illustrator, Zulu Alpha Kilo
- Ashleigh O’Brien, Studio Artist, Zulu Alpha Kilo
- Jeannette Downes, Studio Artist, Zulu Alpha Kilo
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Nominated
Company
Rethink
Client
Periods For Periods
Summary
HOLD
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Entry video
Entry credits
- Aaron Starkman, Chief Creative Officer, Rethink
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Nominated
Company
Dear Future
Client
Sonara
Summary
Opioid Use Disorder is a problem that has plagued millions of American families. And because of increased popularity of dangerous synthetic opioids like fentanyl, the problem continues to grow with force. In fact, according to the CDC, synthetic opioids (like fentanyl) are now the primary driver of overdose deaths in the United States.
These hard-to-swallow facts made us realize that Americans deserve a system that ensures the safety of both the patient and the community. We needed a system that better supported the chances of recovery for people seeking help. So we got to work, and created Sonara.
We developed the Sonara brand from the ground-up; including naming, strategy, positioning and the entire visual identity system.
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Entry video
Entry credits
- Matt Kandela, Founder & CEO, Dear Future
- Gabe Benzur, Creative Director, Dear Future
- Ji Park, Senior Designer, Dear Future
- Gab Lentini, Strategy Director, Dear Future
- Jack Redpath, Managing Director, Dear Future
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Nominated
Company
McCann Health London, An IPG Health Company
Client
EPICC
Summary
As world leaders gather in Scotland for the UN’s COP26 summit, one important item was missing the agenda. The effects of climate change on our minds. According to research, global temperatures could have a direct effect on a range of neurological conditions.
Epicc (Epilepsy Climate Change) decide to create news about it, in Glasgow.
We created a one-off ‘living’ newspaper to start conversation about the impact of climate change on brain health. Bringing together the leading voices in the field, the EnvironMental Issue was the first newspaper to clean the air and help people with neurological conditions.
It was produced using algae ink, sustainable technology; printed on recycled fibre and manufactured using wind power. The overall carbon impact of the project has the long-term equivalent of removing 15 tonnes of C02 from the atmosphere.
And the conversation that started in Glasgow ended up in the House or Parliament.
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Entry video
Entry credits
- Guy Swimer, ECD, McCann Health London, An IPG Health Company
- Bruno Abner, CCO, McCann Health New Jersey, IPG Health Company
- Eduardo Boldrini, Creative Director, McCann Health London, An IPG Health Company
- Anthony Boulton , Design Director, McCann Health London, An IPG Health Company
- Lucy Morgan, Managing Partner, McCann Health London, An IPG Health Company
- Tom Weid, Head Integrated Production, McCann Health New Jersey, IPG Health Company
- Reid Thomas, Senior Integrated Producer, McCann Health New Jersey, IPG Health Company
- Pauline Albert, Designer, McCann Health London, An IPG Health Company
- Jeremy O‘Brien, Account Director, McCann Health London, An IPG Health Company
- Lara Dizayee, Senior Business Coordinator, McCann Health London, An IPG Health Company
- Rita Jugessur, Senior Producer, McCann Health London, An IPG Health Company
- Lorette Nettar, Public Relations Coordination, Persuasion Communications
- Louise Ringrose, Public Relations Coordination, The Comms Advisory
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Award
Company
Ketchum London
Client
Mayor of London’s Office
Summary
In 2021, COVID vaccine rollouts were the light at the end of a dark tunnel. But fake news and scare mongering meant that the under 35’s were quickly becoming the most hesitant group to get the COVID vaccine.
So, we wanted to remind Londoners just why the jab was so important…. NOT through FEAR, but through the things they LOVE about their city.
Inspired by US sports kiss cams, we filmed young people across London getting and celebrating their Covid-19 vaccine. The footage was then set on by designers who brought our love of London to life with stickers and emojis.
And we beamed our ‘VaxCam’ across the capital through screens, print, buses and at chicken shops.
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Entry video
Entry credits
- Emily Gosen, Senior Creative, Ketchum
- Indy Selvarajah, Executive Creative Director, Ketchum
- Jacqui Licorish, Producer, Ketchum
- Rich Murphy, Designer, Ketchum
- Miguel Hernandez, Designer, Ketchum
- Carmel Langlois, Designer, Ketchum
- Kat Dare, PR Lead, Ketchum
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5
Website Design
Nominated
Company
Nightjar
Client
Sonoma
Summary
‘For the Love of Bread’ is an 8-part TV documentary series which follows Australian bakery brand Sonoma’s founder, Andrew Connole, as he travels to Greece, France, Malta and other history-rich countries to uncover the shared stories of nourishment, companionship, and daily celebration of the world’s most ubiquitous staple.
fortheloveofbread.com was designed to live as a stand-alone site, to give visitors and potential viewers of the show a sneak peek of the episodes and the stories behind the wondrous destinations, driving traffic back to the SBS TV streaming platform, and leaving a favourable impression of Sonoma as a worldy, curious, and inspired brand.
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Nominated
Company
Granite
Client
Mitchell + Associates
Summary
Mitchell+ Associates is a well known and respected multi-disciplinary design practice with Landscape Architecture, Master Planning and Urban Design at its core. They are very well known in Ireland for their portfolio of work over the 33 years but had no website meaning that new clients and existing customers had nowhere to see their work, values or contact details. Being a large design practice meant that a considerable amount of their work comes through national and international tenders. Having an up to date site with credible and validating content is a must to ensure procurement teams can browse projects at their ease being delighted by the ease of navigation and the projects listed. In the process of developing the site a full new brand was created which cleverly helps the user to realise the brand’s collaborative process, architectural DNA and client focus, elegantly captured in the + symbol.
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Entry credits
- Aifric Tracey, Senior Project Manager, Granite Digital
- David King, Senior Designer, Granite Digital
- Andrew Lynch, Head of Development, Granite Digital
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Award
Company
Lusion
Summary
My Little Storybook - An interactive story about a bird family crossing the river. We leveraged the Web 3D technology and used beautiful illustrations to take our audiences through this immersive web experience.
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Nominated
Company
Barbarian
Client
Samsung
Summary
The Samsung Galaxy Z Fold3 5G opened the next chapter in mobile innovation — so we crafted a webpage experience that delivered world changing expectations. Taking cues from the device itself, we created an experience that offered sleek, stunning and satisfying interactions.
Unlike most smartphones, the Galaxy Fold3 had the ability to surprise and delight visitors with its second, tablet-sized form. We embraced that duality with side-by-side photography. Our design principals highlighted both beauty and function at every touch point.
We then merged this stunning design style with web functionality using webGL scrolling animations that made users “feel” like they were experiencing each satisfying fold. The webGL experience itself was built to create a sense of fluidity with each scroll up or down to simulate how the product might feel in the palm of your hand. Scrolling the specs of a product page had never been more satisfying and fun.
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Entry credits
- - -, Digital Agency, Barbarian
- - -, Advertising Agency, Cheil Worldwide
- - -, Client, Samsung
- Jung Suh, VP, Head of Digital Marketing Group, IM, Samsung Electronics
- ChonHong Ng, Director of Digital Marketing Group, IM, Samsung Electronics
- Casey Kim, VP, Digital Platform Division , Cheil Worldwide
- Alvin Chan, Executive Creative Director , Cheil Worldwide
- Brent Weldon, Creative Director , Barbarian
- Ben Kravitz, Group Account Director , Barbarian
- Hanzy Kim, Design Director, Barbarian
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Nominated
Company
Granite Digital
Client
UCA - University for the Creative Arts
Summary
The goal of this project was to be reflective of UCA’s mission that creativity makes communities vibrant, more innovative and more human whilst positioning UCA as a global authority in creative arts education. Our focus was specifically on prospective students and their peers but aimed to develop an inclusive experience for all stakeholders. In a highly competitive market, the challenge was to stand out as a creative authority to our audiences, developing a design that was synonymous with the vision of UCA’s Leadership Team whilst matching the UX requirements of our target stakeholders, and meeting WCAG 2.1 accessibility guidelines.
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Entry credits
- David King, Senior Designer, Granite Digital
- Karen Sweetnam, Project Manager, Granite Digital
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7
Print Design
Nominated
Company
The Chase Creative Consultants
Client
Royal Mail Stamps and Collectibles
Summary
Celebrating 70 years of everybody's favourite red and black striped mischief-maker, the Royal Mail released a set of 6 stamps depicting pivotal moments in Dennis's colourful, or in the initial years black and white, life.
Although the block grid design of children's comics remains consistent across the set each individual stamp was painstakingly crafted to reflect the print quality of the time, with even the 'white' of the paper they were printed on getting brighter as the images become more contemporary.
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Entry credits
- Josh Turner, Designer, The Chase
- Andy Mairs, Artworker, The Chase
- Richard Scholey, Creative Director, The Chase
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Nominated
Company
Common Curiosity
Client
Royal Mail
Summary
The Industrial Revolutions special stamps and collectibles celebrate the landmark inventions and techniques of the early industrial and electrical revolutions.
The miniature sheet focuses on the electrical revolution, kick-started by Michael Faraday’s early experiments demonstrating electromagnetic induction, then harnessed and developed by inventors to create groundbreaking inventions such as the light bulb and the telegraph.
The design takes inspiration from Victorian adverts in periodicals, celebrating these breakthroughs using the combination of engravings and expressive vintage typographic vernacular of the time.
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Entry credits
- Paul Felton, Creative Director, Common Curiosity
- Alex Woolley, Creative Director, Common Curiosity
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Award
Company
PLUS Collaboratives
Client
Fujifilm Business Innovation
Summary
The project disrupted a traditional print catalogue’s presentation of colours and print. To introduce and market speciality metallic printing capabilities of Fujifilm’s Iridesse Production Press, we sparked a sense of imagination with a 2-part immersive fictional print experience consisting of intricate 3D iridescent gem-like jewellery pieces that resembled rare insects, handcrafted with paper to capture light on the prints effects and a fictional explorer’s journal documenting the findings of these insects as a tactile inspection of print on different paper stocks as readers unfold maps and drawings, read torn newspaper clippings, and handled ‘money’.
The unconventional presentation remained relatable by encouraging inspection of the print via the loupe, a familiar industry tool. This inspired the print industry veterans to see the value of investing in the machine and the potential it can bring to their business resulting in increased sales enquires and over $2million in sales within a 4-hour event.
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Nominated
Company
B&W Studio
Client
John Angerson
Summary
Photographer John Angerson was granted unprecedented access to the Kennedy Space Center, Florida and the Johnson Space Center, Houston, Texas, USA, to document the final months of a yearlong intensive training program preparing for the NASA (STS-72) in January 1996. Since the first manned space mission, some of the most important items that the astronauts have brought back from space have been their photographs, which have over the years permanently changed the way we think, feel and see our place in the universe.
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Entry credits
- Lee Bradley, Director, B&W Studio
- Scott Cockerham, Designer, B&W Studio
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Highly Commended
Company
Magpie Studio
Client
Mr Lyan & Lore Group
Summary
Seed Library is a new basement bar in Shoreditch from Ryan Chetiyawardana (AKA Mr Lyan). Chetiyawardana is often referred to as ‘The world’s best bartender’ having won multiple international awards. The identity delivers on his vision of ‘Lo-fi Analogue’, drawing inspiration from patterns in nature, through vintage scientific & mathematical diagrams. We produced a series of striking graphic illustrations, intertwined with typography, referencing - in an abstract way - the weird and wonderful processes the Lyan team go through in discovering alternative flavour sources.
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Entry credits
- David Azurdia, Creative Director, Magpie Studio
- Ben Christie, Creative Director & Designer, Magpie Studio
- Ben Chamberlain, Designer, Magpie Studio
- John Randall, Designer, Magpie Studio
- Natasha Sutton, Account Manager, Magpie Studio
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Nominated
Company
Magpie Studio
Client
Pan Pacific
Summary
Straits Kitchen celebrates the rich melting pot of cultures & cuisines in Singapore. True to the subject matter, we created an ID with many rich ingredients. Eclectic food collages use archival patterns from the region to bring texture & colour to silhouettes of foods (inspired by dishes). Humbly hand cut, they’re reminiscent of the recipe scrapbooks passed down to Chef Khoo by his Grandmother. The logo mark is delivered via a bespoke ‘chop’ (used as a seal of quality or authenticity in Asian culture) with an ’S’ curve which mimics the body of water from which the restaurant takes its name.
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Entry credits
- Ben Christie, Creative Director, Magpie Studio
- David Azurdia, Creative Director, Magpie Studio
- Ben Christie, Designer, Magpie Studio
- John Randall, Designer, Magpie Studio
- Hannah Muddle, Designer, Magpie Studio
- Marc Spicer, Designer, Magpie Studio
- Lucas Garcia, Designer, Magpie Studio
- Natasha Sutton, Account Manager, Magpie Studio
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Nominated
Company
US Studio
Client
Urban Splash
Summary
Through one of the toughest years imaginable, Urban Splash thrived as a company and maintained a strong team culture. So they decided to celebrate its 365 days with a prestigious hardback “Year in Review” book for key stakeholders and clients. Across 365 pages, it shared the impressive business successes and charming personal stories that made 2021 such a special year.
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Entry credits
- Oliver Wigglesworth, Head of Design, Urban Splash
- Emma Benyon, Senior Creative, Urban Splash
- Rachel Thomas, Interior Designer, Urban Splash
- Joe Coleman, Freelance Copywriter, Joe Coleman
- Andrew Matthews, Freelancer, Andrew Matthews
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6
Packaging Design
Highly Commended
Company
Design Bridge
Client
Greene King
Summary
Beer has changed a lot in the past decade. ‘Craft’ is the word on every modern drinker’s lips, but Greene King is far from modern consumers’ minds. Greene King has been at the heart of British culture for over two centuries, so we wanted to leverage that history and brewing expertise with a new range of characterful – and colourful – beers, each with a unique story to tell; steeped in local myth and folklore, with quirky, modern stylings.
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Entry credits
[{"firstName":"Tim","lastName":"Vary","jobTitle":"Creative Director","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Anna","lastName":"Hamill","jobTitle":"Head of Strategy","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Chris","lastName":"Algar","jobTitle":"Senior Designer","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Sam ","lastName":"Neill","jobTitle":"Design Director","company":"Design Bridge","email":"","linkedin":""},{"firstName":"James","lastName":"Green","jobTitle":"Designer","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Belinda","lastName":"Jones","jobTitle":"Client Manager","company":"Design Bridge","email":"","linkedin":""},{"firstName":"James","lastName":"Minta","jobTitle":"Head of Copy","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Tobias ","lastName":"Hall","jobTitle":"Illustrator, Designer & Lettering artist","company":"Freelance","email":"","linkedin":""},{"firstName":"Anthony ","lastName":"Millard ","jobTitle":"Illustrator, Designer & Lettering artist","company":"Freelance","email":"","linkedin":""},{"firstName":"Paul ","lastName":"Desmond ","jobTitle":"Illustrator","company":"Freelance","email":"","linkedin":""},{"firstName":"Efe","lastName":"Dundar","jobTitle":"Strategist","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Alessandro","lastName":"Foschini","jobTitle":"CD, Motion","company":"Design Bridge","email":"","linkedin":""},{"firstName":"David ","lastName":"Clabon","jobTitle":"Print Director","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Ellie ","lastName":"Jackson","jobTitle":"Production Manager","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Rosalind ","lastName":"Smith","jobTitle":"Client Manager","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Adam","lastName":"Stanley","jobTitle":"Senior Artworker","company":"Design Bridge","email":"","linkedin":""},{"firstName":"Will","lastName":"Meighan","jobTitle":"Motion Designer","company":"Design Bridge","email":"","linkedin":""}]
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Nominated
Company
Pearlfisher
Client
Her.9
Summary
Her.9 is a direct-to-consumer pregnancy nutrition brand, led by a powerhouse of notable experts and doctors pioneering a more holistic take on pregnancy that puts ‘HER’ – the mother-to-be – first.
Subverting a dated category that traditionally focuses on the needs of the baby, our strategic approach brings a sense of duality to the Her.9 brand by signifying the balance of supporting mother and baby, mind, and body.
Our design for Her.9 comes to life with a contemporary and recognisable brand identity that symbolises the beauty and body of a pregnant woman, and the shape of the brand's vitamin pills – displayed side by side representing Her.9's support of a mother’s pregnancy journey.
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Entry credits
- Jonathan Ford, Founding Partner & Group Creative Director, Pearlfisher
- Mike Branson, Founding Partner & Group Chairman, Pearlfisher
- David Jenkinson, Partner, Design & Experience:, Pearlfisher
- Sophie Maxwell, Partner Futures & Insight, Pearlfisher
- Rich Wilson, Design Directoer, Pearlfisher
- Jack Sheehan, Senior Client Manager, Pearlfisher
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Award
Company
Pearlfisher
Client
Love Ocean
Summary
Founded by Gabi Jennings in response to the disposable nature of products in the kids’ bath sector, Love Ocean aims to become a cherished part of every family’s bath-time routine.
The structure of the Love Ocean bottle acts as a talking point during bath time for parents to entertain their children with storytelling about the wonders of the ocean. The tail is a key feature for the brand, used above the brand name; its shape is reminiscent of a heart, linking to the brand name and a love for our ocean. It also evokes the fluidity of ocean waves and is set against a calming, sea spray-inspired, off-white and ocean blue colour palette.
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Entry credits
- Jonathan Ford, Founding Partner Group & Creative Director, Pearlfisher
- Mike Branson, Founding Partner & Group Chairman, Pearlfisher
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Nominated
Company
OLIVER / U-Studio
Client
Matey, Unilever
Summary
The Problem:
Matey believe that fun in the water is an essential part of childhood, but access isn’t equally distributed. 3% of Black children go swimming vs. 72% of White children.¹
A kids’ first interaction with water is in the bath, but Matey’s characters have always been white. It was time to create a product range that inspires & represents all children.
The Solution:
Matey is on a mission to shift the imbalance with an inclusive brand purpose: Make water a source of fun for ALL children.
Re-launching with new friends, inspiring a new generation of children about who & what they could grow up to be.
But representation is just the beginning. Matey is giving inner city kids more access to water fun in partnership with Better Leisure Centres, talking with Soul Cap & working with Ed Accura, founder of the Black Swimming Association, to make impactful change.
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Entry credits
- Rod Sobral, Global Chief Creative Officer, OLIVER / U-Studio
- Andrew Andrew, Executive Creative Director, OLIVER / U-Studio
- Cat Collins, Executive Strategy Director, OLIVER / U-Studio
- Jonny Collin, Strategist, OLIVER / U-Studio
- Sebastinella Dunne, Designer, OLIVER / U-Studio
- Kate Woolley, Senior Copywriter, OLIVER / U-Studio
- Laureline Masson, Senior Account Manager, OLIVER / U-Studio
- Dominique Gomes, Business Director, OLIVER / U-Studio
- Cleo Hector, Matey Brand Lead, OLIVER / U-Studio
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Award
Company
Zulu Alpha Kilo
Client
SingleCut Beersmiths
Summary
Introducing Notes IPA, the first beer crafted to teach you guitar.
Four distinct labels for the cans were designed to display a foundational guitar chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish.
Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. This mobile experience allows you to hear how the chords should sound, create your own unique chord progressions and share your music via Snapchat.
Every pull tab is fitted with a custom-made guitar pick – designed to pop open the beer and used to practice guitar. The picks are made via injection moulding and have the authentic weight and feel of a standard pick.
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Entry credits
- Zak Mroueh, Creative Director, Zulu Alpha Kilo
- Stephanie Yung, Head of Design, Zulu Alpha Kilo
- Kevin Sato, ACD / Art Director, Zulu Alpha Kilo
- Vinay Parmar, ACD / Writer, Zulu Alpha Kilo
- Philippe Visaya, Art Director, Zulu Alpha Kilo
- Victoria Lee, Writer, Zulu Alpha Kilo
- Zoe Kim, Designers, Zulu Alpha Kilo
- Kevin Sato, Designers, Zulu Alpha Kilo
- Erin McManus, Account Team, Zulu Alpha Kilo
- Spencer MacEachern, Strategy Team, Zulu Alpha Kilo
- Shaunagh Farrelly, Strategy Team, Zulu Alpha Kilo
- Rich Buceta, Clients, SingleCut Beersmiths
- Dan Bronson, Clients, SingleCut Beersmiths
- Danielle Palermo, Clients, SingleCut Beersmiths
- Houng Ngui, Producers, Zulu Alpha Kilo
- Kathryn Brown, Producers, Zulu Alpha Kilo
- Jackie Pal, Producers, Zulu Alpha Kilo
- Lauren Schell, Producers, Zulu Alpha Kilo
- Ece Inan, Director of Interactive Production, Zulubot
- Ola Stodulska, Director of Integrated Production, Zulu Alpha Kilo
- Sean Donnelly, DOP/Photographer, Table of Content
- James Graham, Studio Director, Zulu Alpha Kilo
- Jeannette Downes, Senior Studio Artist, Zulu Alpha Kilo
- Ashleigh O’Brien, Lead Production Artist, Zulu Alpha Kilo
- Andrew Martin, Lead Interactive Artist, Zulu Alpha Kilo
- Mila Lukezich, Production Artist, Zulu Alpha Kilo
- Noah Mroueh, Post Production Assistant, Zulubot
- Cecilia Bernasch, Social Media Editor, Zulubot
- Gillian Black, Web Development Team, Zulu Alpha Kilo
- Ariana Emond, Web Development Team, Zulu Alpha Kilo
- Felipe Chaparro, Editor, Zulubot
- David James Findlay, Editor, Zulubot
- , Product Design, Spark Innovations Inc.
- , Production Company, Zulubot
- , Production Company, Table of Content
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Nominated
Company
Magpie Studio
Client
Plenish
Summary
Working closely with Plenish we repositioned the brand around their core belief that 'Less is Moreish' – if you use only the finest possible ingredients, you don’t need to add anything else.
We created a new look that was for foodies, drawing design cues from modernist interiors and cook books, rather than the health and FMCG drinks markets.
The solution had to stand out on shelf and online, encompass a complete change, including; logo, colour palette, typography, art direction, and iconography, across Plenish’s packaging ranges; milks, juices, shakes and shots.
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Entry video
Entry credits
- Ben Christie, Creative Director, Magpie Studio
- David Azurdia, Creative Director, Magpie Studio
- Ben Christie, Designer, Magpie Studio
- Hannah Muddle, Designer, Magpie Studio
- Eilidh Brosnahan, Designer, Magpie Studio
- Katherine West, Designer, Magpie Studio
- Chris Grace, Designer, Magpie Studio
- Greg Healy, Designer, Magpie Studio
- Maatt Jenkins, Designer, Magpie Studio
- Graham Burt, Artworker, Magpie Studio
- Alice Thompson, Account Director, Magpie Studio
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8
Art Direction
Award
Company
OLIVER Agency
Client
the Guardian
Summary
In 2021, the Guardian turned 200. The brief was to celebrate the milestone with existing readers whilst gaining new subscribers and supporters.
Most brands, when turning 200, would choose to celebrate past achievements. But the Guardian, never one to follow the herd, chose to focus on what comes next.
Since the beginning, their mission was to make the world a better, fairer place for everyone. And it’s a mission far from being finished – as our campaign strapline acknowledged: The Guardian – For 200 years, a work in progress.
Our campaign centred on copywriting as bold as the newspaper itself, and art direction that drew upon 200 years of cherished typography. It comprised multi-city OOH, with special builds in meaningful and poignant locations – alongside press, display, social, film and limited-edition editorial collaborations.
It was one of The Guardian’s best performing campaigns.
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Nominated
Company
Bickerstaff.734
Client
OUTRÉ CLINIC
Summary
The brand of the new Outré clinic: how to make people learn to listen and hear their own body
Creative agency Bickerstaff.459 has created a brand of a completely new wellness clinic, Outré.
The idea of Bickerstaff.459 was to create not just a clinic but a service with the full support of patients so that they would be neither difficult nor scary anymore.
We found the name OUTRÉ - a name with French flair, which means "unusual, one that stands out."
OUTRE - life balance clinic
The identity is built on illustrations of organs that talk to each other and to the reader, just like comic book characters.
Comic-styled fun was complemented by a massive but elegant font used in the logo.
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Entry credits
- Ilia Anufrienko, Creative Director, Bickerstaff.734
- Maryna Chernyavska, Group Head, Bickerstaff.734
- Kateryna Soboleva, Account Manager, Bickerstaff.734
- Sergiy Lizunov, Strategist, Bickerstaff.734
- Mariia Kochurenko, Strategist, Bickerstaff.734
- Victoriia Moskofidi, Senior Designer, Bickerstaff.734
- Andrew Getmanchuk, Designer, Bickerstaff.734
- Olexii Boiev, Motion Designer, Bickerstaff.734
- Sergiy Artemenko, Copywriter, Bickerstaff.734
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Nominated
Company
Pinterest
Summary
Trend reports that look back are so last year. Pinterest Predicts used Pinterest’s forward-looking data to give advertisers the insights they need… from the future.
Pinterest Predicts equipped advertisers with a secret weapon they've never had before—a window into the future. With a strong mix of online and offline multi-channel experiences, advertisers were fully immersed into our not-yet-trending report that helped them get ahead of future trends and strategically plan their upcoming marketing efforts.
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Entry credits
- Andréa Mallard, CMO, Pinterest
- Celie ONeil-Hart, Creative Director, Content and Writing, Pinterest
- James Hurst, Creative Director, Design, Pinterest
- Talia Parnass, Senior Lead, Business Marketing, Pinterest
- Jenna Landi, Head of Brand Insights, Pinterest
- Micaela Brookman, Senior Lead, Brand Design, Pinterest
- Sue Chen, Senior Lead, Creative Ops, Pinterest
- Leah Gordon, Senior Manager, Ads Writing, Pinterest
- Jim Habig, Head of Business Marketing (fmr), Pinterest
- Alejandro de la Villa, Lead, Brand Writing, Pinterest
- CatherineRose Mountain, Senior Internationalization Program Manager, Pinterest
- Cynthia Zhang, Analyst, Pinterest
- Ella Petlicka, Senior Internationalization Program Manager, Pinterest
- Alexandra Nikolajev, Senior Lead, Creator Content & Partnerships, Pinterest
- Kelsey Bryden, Designer, Pinterest
- Shani Syphrett, Brand Marketing Lead, Pinterest
- Brandi Steele, Designer, Pinterest
- August Mcmullin, Designer, Pinterest
- Felicia Baskin, Senior Lead, Content Marketing, Pinterest
- Graham Roth, Product Manager, Growth, Pinterest
- Philip Czapla, Brand Designer, Pinterest
- Carly Wallace, Creative Strategy Program Manager, Pinterest
- Amiyra Perkins, Senior Lead, Creative Strategy, Pinterest
- Ana Todd, Manager, Platforms and Tools, Pinterest
- Jordan DiSanto, Product Designer, Pinterest
- Maya Wong, Brand Writer, Creators, Pinterest
- Ashley Jones, Product Marketing Manager, Pinterest
- Namita Gupta, Creator Marketing Lead, Pinterest
- Michelle Van Houten, Creative Producer, Pinterest
- Swasti Sarna, Data Comms Manager, Pinterest
- Ali Burgis, Creative Producer, Pinterest
- Juliette Chatelain, Communications Manager, Pinterest
- Eric Wahlgren, Content Programs Director, Pinterest
- Laura Amschel, Creative Producer, Pinterest
- Maria Breaux, Writer, Pinterest
- Sydney Stanback, Advertiser Researcher, Pinterest
- Amelia Zak, Content Marketing Associate, Pinterest
- Mary-Claire Rotticci, Marketing Counsel, Pinterest
- Megan DAlessio, Inclusion & Diversity Business Partner, Pinterest
- Lissa Healy, Inclusion & Diversity Business Partner, Pinterest
- Cristina Francisco-McGuire, Diversity Business Partner, Pinterest
- Amy Dziewiontkoski, Sales Manager, Pinterest
- Anisha Vasandani, Technical Program Manager, Pinterest
- Joey Weber, Content Editor, Pinterest
- Marta Matias, Brand Writer, Pinterest
- Jenny Kindness, Product Marketing Manager, Pinterest
- Kayte Korwitts, Content Manager, Pinterest
- Elizabeth Luke, Senior Communications Manager, Ads, Pinterest
- Cierra Yetta, Brand Communications Manager, Pinterest
- Kimmie Glass, Comms Manager, Pinterest
- Arianna Thomas, Communications Manager, Consumer, Pinterest
- Ashley Mossman, Communications Manager, Pinterest
- Rachel Murphy, Writer, Pinterest
- Kevin Darouian, Designer, Pinterest
- Jaime Pham, Creative Strategist, Pinterest
- Stephanie Halovanic, Writer, Pinterest
- Nune Mesropyan, Email Marketing Manager, Pinterest
- Whitney Paul, Market Researcher, Pinterest
- Visha Kudhail, Business Marketing Director, Europe, Pinterest
- Elizabeth Mansfield, Head of Americas + APAC Business Marketing, Pinterest
- Ara Ko, Business Marketing Lead, US, Pinterest
- Yen Conrod Tran, Business Marketing Lead, CA, Pinterest
- Luis Benini, Business Marketing Lead, LATAM, Pinterest
- Britta Hindrichs, Business Marketing Lead, DACH, Pinterest
- Mai Yanagishima, Business Marketing Manager, JP, Pinterest
- Lyndsay McGregor, Content & Social Marketing Manager, Pinterest
- Pierre Gayno, Business Marketing Manager, FR, Pinterest
- Ashish Arya, Vertical Strategy & Insights Lead, Pinterest
- Sehar Mahmood, Creative Strategy Program Manager, Pinterest
- Melissa Chen, Data Comms Analyst, Pinterest
- Jacinth Yew, Creator Growth Specialist, Pinterest
- Alistair Webb, Creative Director, Made Thought
- Isabella Schoepfer, Project Director, Made Thought
- Ilenia Notarangelo, Creative Director, Illo
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Nominated
Company
This Works
Client
Seven Starling
Summary
Seven Starling, a digital health startup hailing from New York had huge ambitions to further reimagine the maternal care experience. A next-generation of support for parents facilitated through a game-changing digital platform. Our journey to date has helped them to champion the strength and freedom of all families through a steadfast strategic positioning and a disruptive brand identity.
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Entry video
Entry credits
- Siobhan Frost, Creative Director, This Works
- Janice Kwa, Design Director , This Works
- Hana Piscevic, Illustrator & Art Director, This Works
- Katarina Marković , Photographer, Freelancer
- Alex Jessel, Re-toucher, Freelancer
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Nominated
Company
TSL Group Creative Team
Client
Tse Sui Luen Jewellery (International) Limited
Summary
EVOLVING FOR A NEW TOMORROW
The only constant in life and in business is change. One can deny it or resist it, but those who succeed, are those who accept it, embrace it or, better still, keep one step ahead of it.
At TSL we have accepted the reality of change and embraced it in the design of our new Annual Report – Evolving for a new tomorrow.
To this end, we created an overall theme of “progressing to the new” with an evolving pattern of shapes, sizes, colours and tones to visually denote the progress of TSL over the years and establish a vibrant welcoming approach to all that lies ahead.
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Entry credits
- Chi Lung Chan, Creative Manager, TSL Jewellery
- Ching Li, Designer, TSL Jewellery
- Catalina Man, Head of Creative, TSL Jewellery
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Highly Commended
Company
Wunderman Thompson UK
Client
NCDV
Summary
There’s an alarming rise in the number of domestic violence cases across the world, particularly in the UK.
The surging statistics around Domestic Abuse are shocking.
But the most shocking thing about the numbers surrounding domestic abuse?
They’re grossly under representative.
Because not all domestic abuse incidents are reported. In the UK only 18% of women and 15% of men report domestic abuse*.
Meaning over 80% of incidents of domestic abuse are ‘covered up’.
With innovative use of media we highlighted that the issue is far bigger than we ever see, and let victims know that the The National Centre For Domestic Violence (NCDV) provide a free, fast emergency injunction service to victims of domestic abuse.
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Entry credits
- Jo Wallace, Creative Director, Wunderman Thompson UK
- Guy Sexty, Head of Art, Wunderman Thompson UK
- Verity de Courcy Norman, Creative Producer, Wunderman Thompson UK
- Sally Emerton, Managing Partner, Wunderman Thompson UK
- Kate OShea, Makeup Artist, Freelancer
- Inca Edghill, Makeup Artist Assistant, Freelancer
- Jacqui Stecher, Designer, Wunderman Thompson UK
- Chris Hutton, Designer, Wunderman Thompson UK
- Bryan Riddle, Designer, Wunderman Thompson UK
- Rob Joyner, Designer, Wunderman Thompson UK
- Mike Tierney, Designer, Wunderman Thompson UK
- Kevin Guild, Designer, Wunderman Thompson UK
- Yoshi Okubo, Designer, Wunderman Thompson UK
- Paul Bishop, Designer, Wunderman Thompson UK
- Lisha Gorasiya, Designer, Wunderman Thompson UK
- Graham Channon, Designer, Wunderman Thompson UK
- Eliza Miklasevica, Model, Wunderman Thompson UK
- Sandra Hiralal, Model, Wunderman Thompson UK
- San Sharma, Model, Wunderman Thompson UK
- Steve Aldridge, Chief Creative Officer, Wunderman Thompson UK
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Nominated
Company
OLIVER / U-Studio
Client
Unilever
Summary
The Vegetarian Butcher (TVB) is a plant-based meat brand from the Netherlands. To help successfully land TVB within the UK market, OLIVER Agency was tasked with building a brand identity for a 'dark restaurant' which would sell TVB sausages in format of hot-dogs on all major food delivery platforms.
We offered our client a 360-branding solution which involved market research, social strategies, creative look and feel, naming, tone of voice and more. The aim? To bring some much-needed energy, and originality, to the plant-based sector whilst ensuring we landed the TVB name through product trial.
We took old-school Victorian charm and smashed it together with unapologetic-slapstick-Gen-Z-language. The result? A confident brand with the legs to secure the next Budweiser moment. When a door-bell rings, imagine the sound of the nation singing, "DIIIIIINNNNNNNG DOG!".
TVB is now in almost every major retailer around the nation with a strong on-shelf presence.
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Nominated
Company
WWF-UK Brand & Design Team
Client
WWF-UK (In-House)
Summary
Walrus are facing the reality of the climate crisis and we need to know more about how they are affected. Together with British Antarctic Survey, we’re asking the public to become ‘Walrus Detectives’ and help contribute to conservation science by searching and counting walrus in the thousands of satellite images taken from space on the Walrus From Space platform.
We conceptualised various design routes before tapping into retro sci-fi nostalgia, creating an art direction that formed a fun visual identity to drive public engagement and inspire audiences to take part in the activity. The art direction presented a lockup, accessible colour palette, icon suite, illustrative threads, photo image frameworks and our D,E & I values, ensuring our audiences have a consistent and compelling experience of the campaign.
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WWF-Art-Direction-Walrus-from-Space.pdf
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Entry credits
- Hannah McMeeking, Design Executive, WWF-UK
- Ben Coleman, Creative Design Lead (Art Direction), WWF-UK
- Greg Armfield, Senior Producer, WWF-UK
- Sarah Inge, Producer, WWF-UK
- April Matthews, Project Manager, WWF-UK
- Lorin Ord, Strategic Communications Project Manager, WWF-UK
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7
Poster Design
Award
Company
Ken-Tsai Lee Design Lab
Client
National Taiwan University of Science and Technology
Summary
D&AD award is a world-known design award. As an educational institute in design, Taiwan Tech introduced award-winning works, as well as holding a workshop for new blood designers. Mentors of the workshop contributed guidelines and advice for the participants in accordance with their presentation.
The color-pencil-like trophy is one of the most recognizable features of the D&AD award, showing that the colors of the trophy represent the class. On the other hand, Taiwan is famous for its fruits. Hence, we linked the two so as to raise curiosity by cutting a color pencil and revealing the fruit inside.
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Entry credits
- Ken Tsai Lee, Art Director, Ken-Tsai Lee Design Lab
- Ken Tsai Lee, Creative Director, Ken-Tsai Lee Design Lab
- Hao Wei Tu, Designer, Ken-Tsai Lee Design Lab
- Po En Wang, Film Director, Ken-Tsai Lee Design Lab
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Highly Commended
Company
OLIVER Agency
Client
the Guardian
Summary
In 2021, the Guardian turned 200. The brief was to celebrate the milestone with existing readers whilst gaining new subscribers and supporters.
Most brands, when turning 200, would choose to celebrate past achievements. But the Guardian, never one to follow the herd, chose to focus on what comes next.
Since the beginning, their mission was to make the world a better, fairer place for everyone. And it’s a mission far from being finished – as our campaign strapline acknowledged: The Guardian – For 200 years, a work in progress.
Our campaign centred on copywriting as bold as the newspaper itself, and art direction that drew upon 200 years of cherished typography. It comprised multi-city OOH, with special builds in meaningful and poignant locations – alongside press, display, social, film and limited-edition editorial collaborations.
It was one of The Guardian’s best performing campaigns.
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Award
Company
Rethink
Client
National Magazine Awards Foundation
Summary
The National Magazine Awards celebrate excellence in journalism and visual creation. For more than 45 years, it has been considered the most prestigious award in Canada’s publication community. To create an identity for their 2021 awards, we drew inspiration from a magazine’s most distilled form: the spine.
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Entry credits
- Aaron Starkman, Chief Creative Officer, Rethink
- Leia Rogers, Executive Creative Director, Rethink
- Morgan Tierney, Executive Creative Director, Rethink
- Hans Thiessen, Creative Director, Rethink
- Alex Bakker, Associate Creative Director, Rethink
- Alex Bakker, Art Director, Rethink
- Alex Bakker, Designer, Rethink
- Sharleen Ramos, Designer, Rethink
- Sean OConnor, Writer, Rethink
- Yogi Omar , Producer, Rethink
- Leigh O’Neill, Motion Design, Rethink
- Ignacio Florez, Motion Design, Rethink
- Kat McKeen, Group Account Director, Rethink
- Isha Kanyal, Account Manager, Rethink
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Highly Commended
Company
Baxter & Bailey
Client
New Scientist
Summary
New Scientist is the world’s number one publication covering all aspects of science and technology. Launched in 1956 as a print magazine, it now spans digital editions, an online learning platform, video channels and a podcast. Like many magazine brands, the holiday season is a key time for attracting new subscribers and selling gift subscriptions. Our brief was to devise a campaign concept to attract new readers, retain existing readers and promote gift subscriptions. We created a campaign that was simple in its execution and flexible in its creative application to digital and print media. A range of holiday-themed words were constructed from periodic elements, then simply presented across a range of vibrant single colour backgrounds. The New Scientist holiday subscription campaign was a significant success, attracting new readers and retaining existing subscribers across all of the magazine’s worldwide markets.
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Entry credits
- Alex Whittaker, Senior Designer, Baxter & Bailey
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Nominated
Company
Baxter & Bailey
Client
Royal Mail
Summary
When it comes to rock royalty, they don’t get any more regal than The Rolling Stones. To honour this most enduringly iconic rock group, Royal Mail issued 12 special stamps and a range of products. Our work on the project included the design of philatelic products, and as an added bonus, we were commissioned to design a poster to promote the special issue stamps to the British public. The poster was to be used in a wide variety of OOH locations, including UK Post Offices. Our clients at Royal Mail approved the poster concept with perhaps the most succinct piece of feedback ever: “That’s the one!”
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Entry credits
- Rory Brady, Design Director, Baxter & Bailey
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Award
Company
TEA - The Entertainment Agency Limited
Client
Netflix
Summary
Campaign Global Keyart for the release of Series 3 of SEX EDUCATION for Netflix.
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Entry credits
- Fran Read, Associate Creative Director, The Entertainment Agency Limited
- Paul Mitchell, Creative Director, The Entertainment Agency Limited
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Nominated
Company
Wunderman Thompson UK
Client
White Ribbon
Summary
2 in 5 young women have been sexually harassed or assaulted at festivals or gigs, meaning thousands of women each year are experiencing unwanted acts besides those on the stage. As the UK returned to live music events last summer, White Ribbon UK looked to men to become better allies.
We created a campaign that mimicked the visual language of festival posters to draw in our desired audience. Our powerful message was delivered via 39 typographical band logos on posters to festivals nobody should have to go to. Each one ultimately asked men to never commit or excuse male violence against women.
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Entry credits
- Jo Wallace, Creative Director, Wunderman Thompson UK
- Zebedee Devey Waterhouse, Copywriter, Wunderman Thompson UK
- Jasper McIver, Art Director, Wunderman Thompson UK
- Steve Aldridge, Chief Creative Officer, Wunderman Thompson UK
- Tom Drew, Executive Creative Director, Wunderman Thompson UK
- Guy Sexty, Head of Art, Wunderman Thompson UK
- Bryan Riddle, Senior Designer, Wunderman Thompson UK
- Chris Hutton, Senior Designer, Wunderman Thompson UK
- Anoosha Tadghighi, Digital Designer, Wunderman Thompson UK
- Rob Joyner, Senior Designer, Wunderman Thompson UK
- Verity de Courcy Norman, Integrated Programme Director, Wunderman Thompson UK
- James Llewelyn-Davies, Account Director, Wunderman Thompson UK
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10
Brand Identity Design
Highly Commended
Company
Lawless
Client
Common
Summary
Common, a new community-focused property development company, wanted to make an impact with its brand identity and disrupt its sector. As a business, they are transforming urban living with a human promise: "property development as if people mattered".
To represent a company that stands against cynical development and puts people at the heart of everything, we knew we wanted a human-led logo design. We referenced examples like the London Symphony Orchestra logo, and Polish trade union 'Solidarity'. The serendipity to make letterforms a community came through countless pen and brush iterations, inspired by urban street art and graffiti.
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Entry credits
- Martin Lawless, Creative Director, Lawless
- Emma Thelwall-Jones, Designer, Lawless
- Georgia Dowling, Designer, Lawless
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Nominated
Company
Design Bridge
Client
Crif Dogs / PDT
Summary
New York is a city of now - irreverent, iconoclastic. The same is true of Crif Dogs, beloved hot dog spot and Manhattan institution for over 2 decades. But while its clientele had grown up, its brand hadn’t. It was time to evolve, NYC style. We sharpened Crif’s irreverent essence by maturing the creative expression, expressing Crif’s spirit as a brand that truly reflects New York City – in a playful state of flux, and “frankly” the best.
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Entry credits
- Mike Perry, Creative Director, Design Bridge
- Marlee Bruning, Design Director, Design Bridge
- Jacklyn Munck, Senior Designer, Design Bridge
- Katie Hasler, Senior Designer, Design Bridge
- Gregor Johnson, Design Director, Design Brige
- James Morgan, Motion Director, Design Bridge
- Shang Wu, Senior Client Manager, Design Bridge
- Sage Lau, Client Manager, Design Bridge
- Alice Clapp, Associate Strategy Director, Design Bridge
- Nina Marie Girod, Visualisation, Design Bridge
- Rob Clarke, Typography, Rob Clarke Design Ltd
- Cody Hoerauf, Photographer, Design Bridge
- Khyber Jones, Videographer, Khyber Jones
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Nominated
Company
Dear Future
Client
Group Black
Summary
If we value diversity of information, then we need diversity of ownership in the media industry. Group Black is a first-of-its-kind media collective and accelerator, rooted in the advancement of Black-owned media properties.
Dear Future was invited to help define the brand strategy and its expression for Group Black to usher in this future. Having defined a mission to transform the face of media ownership and investment, we arrived at the idea of "Where Culture Calls Home". This idea directly inspired the graphic metaphor: a structure with multiple perspective points that could host the incredible creators who constitute Group Black.
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Entry credits
- Matt Kandela, Founder & CEO, Dear Future
- Gabe Benzur, Creative Director, Dear Future
- Ji Park, Senior Designer, Dear Future
- Gab Lentini, Strategy Director, Dear Future
- Jack Redpath, Managing Director, Dear Future
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Nominated
Company
Pearlfisher
Client
Her.9
Summary
Her.9 is a direct-to-consumer pregnancy nutrition brand, led by a powerhouse of notable experts and doctors pioneering a more holistic take on pregnancy that puts ‘HER’ – the mother-to-be – first.
Subverting a dated category that traditionally focuses on the needs of the baby, our strategic approach brings a sense of duality to the Her.9 brand by signifying the balance of supporting mother and baby, mind, and body.
Our design for Her.9 comes to life with a contemporary and recognisable brand identity that symbolises the beauty and body of a pregnant woman, and the shape of the brand's vitamin pills – displayed side by side representing Her.9's support of a mother’s pregnancy journey.
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Entry credits
- Jonathan Ford, Founding Partner & Group Creative Director, Pearlfisher
- Mike Branson, Founding Partner & Group Chairman, Pearlfisher
- David Jenkinson, Partner, Design & Experience, Pearlfisher
- Sophie Maxwell, Partner Futures & Insight, Pearlfisher
- Rich Wilson, Design Director, Pearlfisher
- Jack Sheehan, Senior Client Manager, Pearlfisher
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Nominated
Company
Thisaway
Client
Knowdonia
Summary
Knowdonia is a tour company with attitude. It's ethos is 'Don't Follow The Flock'
Based in North Wales, their aim to is get people to look beyond climbing Snowdon and the other tourist hot-spots. And instead encourage visitors to step off the beaten path, and discover the many other attractions and destinations the region has to offer.
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Nominated
Company
Yonder
Client
Scalapay
Summary
The Magic experience brings some serious sparkle to the shopper’s online journey; exciting and delighting them with moments of joy at the point of checkout. With shareable animations and rewards, Magic shoppers leave merchants with a smile. Rewards can be kept or donated to a good cause, meaning that customers can do good while shopping.
Magical psychedelic illustrations allude to the myriad wonders that await just behind that Magic button. The spark represents that little flash of excitement you get when you see a magic trick ¬– or when you get rewarded just for shopping!
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Entry credits
- Ed Bolton, Head of Creative, Yonder
- Kaela White, Creative, Yonder
- Barry Tranter, Creative Director, Yonder
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Award
Company
Rethink
Client
National Magazine Awards Foundation
Summary
The National Magazine Awards celebrate excellence in journalism and visual creation. For over 45 years, it has been considered one of the most prestigious awards in Canada’s publication community.
For their 2021 showcase, they needed a creative expression to help celebrate the best in Canadian journalism. We created an identity centered around the printed magazine in its most distilled form: the spine. From there, the design system explores a range of perspectives – inspired by the wide range of publications that submit to the award each year.
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Entry video
Entry credits
- Aaron Starkman, Chief Creative Officer, Rethink
- Leia Rogers, Executive Creative Director, Rethink
- Morgan Tierney, Executive Creative Director, Rethink
- Hans Thiessen, Creative Director, Rethink
- Alex Bakker, Associate Creative Director, Rethink
- Alex Bakker, Art Director, Rethink
- Alex Bakker, Designer, Rethink
- Sharleen Ramos, Designer, Rethink
- Sean OConnor, Writer, Rethink
- Yogi Omar , Producer, Rethink
- Leigh O’Neill, Motion Designer, Rethink
- Ignacio Florez , Motion Designer, Rethink
- Kat McKeen, Account Director, Rethink
- Isha Kanyal, Account Manager, Rethink
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Nominated
Company
Bickerstaff.734
Client
OUTRÉ CLINIC
Summary
The brand of the new Outré clinic: how to make people learn to listen and hear their own body
Creative agency Bickerstaff.459 has created a brand of a completely new wellness clinic, Outré.
The idea of Bickerstaff.459 was to create not just a clinic but a service with the full support of patients so that they would be neither difficult nor scary anymore.
We found the name OUTRÉ - a name with French flair, which means "unusual, one that stands out."
OUTRE - life balance clinic
The identity is built on illustrations of organs that talk to each other and to the reader, just like comic book characters.
Comic-styled fun was complemented by a massive but elegant font used in the logo.
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Entry credits
- Ilia Anufrienko, Creative Director, Bickerstaff.734
- Maryna Chernyavska, Group Head, Bickerstaff.734
- Kateryna Soboleva, Account Manager, Bickerstaff.734
- Sergiy Lizunov, Strategist, Bickerstaff.734
- Mariia Kochurenko, Strategist, Bickerstaff.734
- Victoriia Moskofidi, Senior Designer, Bickerstaff.734
- Andrew Getmanchuk, Designer, Bickerstaff.734
- Olexii Boiev, Motion Designer, Bickerstaff.734
- Sergiy Artemenko, Copywriter, Bickerstaff.734
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Nominated
Company
This Works
Client
Seven Starling
Summary
Seven Starling, a digital health startup hailing from New York had huge ambitions to further reimagine the maternal care experience. A next-generation of support for parents facilitated through a game-changing digital platform. Our journey to date has helped them to champion the strength and freedom of all families through a steadfast strategic positioning and a disruptive brand identity.
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Entry credits
[{"firstName": "Siobhan", "lastName": "Frost", "jobTitle": "Creative Director ", "company": "This Works", "email": "siobhan@thisworks.co", "linkedin": "https://www.linkedin.com/in/siobhanfrost/"}, {"firstName": "Janice ", "lastName": "Kwa", "jobTitle": "Design Director", "company": "This Works", "email": "kwa.janice@gmail.com", "linkedin": "https://www.linkedin.com/in/janice-kwa-b889903/ h"}, {"firstName": "Hana ", "lastName": "Piscevic ", "jobTitle": "Illustrator & Art Director", "company": "This Works", "email": "hana.piscevic@gmail.com", "linkedin": "https://www.linkedin.com/in/hana-piscevic-31a598226/"}, {"firstName": " Katarina ", "lastName": "Marković", "jobTitle": "Photographer", "company": "Freelance", "email": "ketmarkovic@gmail.com", "linkedin": ""}, {"firstName": "Alex ", "lastName": "Jessel", "jobTitle": "Re-tocher", "company": "Freelancer", "email": "alex@jessel.biz", "linkedin": " https://www.linkedin.com/in/alex-jessel-... "Anna ", "lastName": "Roberts", "jobTitle": "Researcher", "company": "Freelancer", "email": "hello@annarobertsdesign.co.uk", "linkedin": " "}]
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Nominated
Company
Magpie Studio
Client
Pan Pacific
Summary
Straits Kitchen celebrates the rich melting pot of cultures & cuisines in Singapore. True to the subject matter, we created an ID with many rich ingredients. Eclectic food collages use archival patterns from the region to bring texture & colour to silhouettes of foods (inspired by dishes). Humbly hand cut, they’re reminiscent of the recipe scrapbooks passed down to Chef Khoo by his Grandmother. The logo mark is delivered via a bespoke ‘chop’ (used as a seal of quality or authenticity in Asian culture) with an ’S’ curve which mimics the body of water from which the restaurant takes its name.
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Entry credits
- Ben Christie, Creative Director & Designer, Magpie Studio
- John Randall, Designer, Magpie Studio
- Marc Spicer, Designer, Magpie Studio
- Hannah Muddle, Designer, Magpie Studio
- Lucas Garcia, Designer, Magpie Studio
- Natasha Sutton, Account Director, Magpie Studio
- David Azurdia, Creative Director, Magpie Studio
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5
Resourceful Design
Nominated
Company
RAPP
Client
IKEA
Summary
A page that displayed real-time data visualisations of every sustainable choice made by IKEA customers. To help them overcome the barriers to sustainability, we showed that it’s easy, fun and affordable to make changes for good at home.
The style was inspired by contemporary Scandinavian illustration that worked in harmony with the core IKEA brand, while each stat was translated into meaningful impacts for the planet. To further nudge customers into action, there was a calculator suggesting simple switches that would save them money.
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Entry credits
- Al Mackie, CCO, RAPP
- Jason Cascarina, Deputy Executive Creative Director, RAPP
- Alice Kenyon, Senior Acount Manager, RAPP
- Ellie Garden, Campaign Executive, RAPP
- Misha Hunt, Senior Project Manager, RAPP
- Jay Packham, Art Director, RAPP
- Ian Cochran, Creative Copywriter, RAPP
- Leo Mack, Designer, RAPP
- Hiten Bhatt, Head of Design, RAPP
- Stephanie Bryan-Kinns, Middleweight Designer, RAPP
- Durrelle Gregory, Senior Designer, RAPP
- Paul Thomas, Developer, RAPP
- Tom Hughes, Copywriter, RAPP
- Tom Powell, Head of Content, RAPP
- Jade Thompson, Copywriter, RAPP
- Caroline Garnar, Copywriter, RAPP
- James Marsden, Senior Data Scientist , RAPP
- Charlotte Tullet, Associate Strategy Director, RAPP
- Dayve Talbot, Strategy Director, RAPP
- Michael Baker, Data Scientist, RAPP
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Award
Company
Rethink
Client
IKEA Canada
Summary
The IKEA ScrapsBook is a cookbook dedicated to cooking with the bits of food you’d usually think of as waste or compost, like carrot tops or banana peels. It was made in collaboration with 10 chefs from across North America, who filled it with 50 unique scrap-based recipes. The book itself was designed with sustainability in mind, featuring solvent-free inks, recycled paper, and exposed binding that minimized glue, all to ensure a near-zero carbon footprint.
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Entry credits
- Aaron Starkman, Chief Creative Officer, Rethink
- Mike Dubrick, Executive Creative Director, Rethink
- Joel Holtby, Creative Director, Rethink
- Jake Lim, Creative Director, Rethink
- Dorota Pankowska, Art Director, Rethink
- Justin Santelli, Writer, Rethink
- Erin Struble, Designer, Rethink
- Shereen Ladha, Strategist, Rethink
- Stacy Ross, Strategist, Rethink
- Sean McDonald, Chief Strategy Officer, Rethink
- Sarah Riedlinger , Group Account Director, Rethink
- Daniel Riggi, Account Director, Rethink
- Megan Christopher, Account Manager, Rethink
- Narine Artinian, Print Producer, Rethink
- Spencer Houghton, Producer, Rethink
- Brad Kumar , Production Artist, Rethink
- Nicole Gomez, Producer, Fuze Reps
- Maya Visnyei, Photographer, Fuze Reps
- Lisa Hordyk , Retoucher, Fuze Reps
- Sara Melvin, Photography Producer, Fuze Reps
- Claudia Bianchi, Food Stylist, Freelance
- Leigh O’Neill, Editor, Rethink
- Todd Harrison , Post Production Producer, Rethink
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Highly Commended
Company
Bickerstaff.734
Client
Laska charity store
Summary
Laska Upcycle Merch: how Ukrainian creatives transformed old used clothes into a trendy planet-saving tool.
Together with the Laska charity store, Bickerstaff.783 creative agency created a project to change how companies use and produce branded merch clothes.
The main goal of this project to make Earth a bit cleaner place and still keep companies' team's spirits up. Merch for brands from clothes that have already been produced and have already lived their lives before becoming part of someone's corporate culture.
Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.
Laska had donated all the earned money to Ukrainian charitable foundations.
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Entry video
Entry credits
- Ilia Anufrienko, Creative Director, Bickerstaff.734
- Maryna Cherniavska, Group Head, Bickerstaff.734
- Victoria Moskofidi, Senior Designer, Bickerstaff.734
- Katerina Soboleva, Project Manager, Bickerstaff.734
- Andrii Bezliudnyi, Creative Enzyme, Bickerstaff.734
- Ilia Yankovsky, Copywriter, Bickerstaff.734
- Olexii Boiev, Motion Designer, Bickerstaff.734
- Daryna Horbacheva, Junior Art Director, Bickerstaff.734
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Nominated
Company
U-Studio, Unilever In-House Agency
Client
Unilever
Summary
We took the traditional media buy in People magazine and created something new. Our print ad was designed to serve as a brand awareness ad that served as a Valentine’s Day card, too.
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LBP - Let Love Unfold Overview.pdf
Entry video
Entry credits
- NA NA, NA, NA
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Highly Commended
Company
Propel, Swoop Airlines In-House Agency
Client
Swoop
Summary
With Mother Nature’s help, we created a time-sensitive sale like never before. On one of the very beaches we were promoting in Mazatlán, we made a giant coupon
in the sand. As the tide came in, it slowly erased our offer.
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Swoop - Beach Coupon Overview.pdf
Entry video
Entry credits
- NA NA, NA, NA
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9
Design for Good
Nominated
Company
Hubbub Enterprise
Client
Westminster City Council
Summary
Cigarette butts are the most littered item in the world, and given their filters are made from cellulose acetate, are an unknown single-use plastic. Approximately 3.9 million cigarette butts are dropped daily in the UK. Introducing the Ballot Bin — the world’s first voting ashtray that reduces cigarette litter by 46%.
So how does it work? Each Ballot Bin displays a question and two answers. Smokers vote by putting their cigarette butt in the slots underneath their preferred answer. Asking people to vote on all the important questions from ‘Who is the greatest footballer? Messi vs Ronaldo’ to ‘Were Ross and Rachel on a break?’. Over 3,800 Ballot Bins have now been sold in 42 countries around the world, from South Korea to Macedonia. This means the Ballot Bins collect 3.6 million cigarette butts per year, of which almost half would have otherwise been littered.
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Entry credits
- Rebecca Wetten , Head of Development , Hubbub
- Jonny Garrill, Co-Founder, Commonworks
- Heather Poore, Creative Director, Hubbub
- Gavin Ellis, Director, Hubbub
- Trewin Restorick, CEO and Founder, Hubbub
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Award
Company
Havas London
Client
Nubian Jak Community Trust
Summary
London’s famous blue plaques have served as a permanent tribute to Britain’s notable men and women since 1866. Yet only a handful of those honoured are of African or Caribbean descent. Ignored or discriminated against by the establishment during their lifetime, many historically significant individuals continue to be excluded posthumously. Their names and the important contributions they made to society are at risk of being erased from history forever. The Black Plaque Project seeks to preserve this precious history and keep these stories alive so they can inspire future generations of Britons.
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Nominated
Company
Wunderman Thompson UK
Client
NCDV
Summary
There’s an alarming rise in the number of domestic violence cases across the world, particularly in the UK.
The surging statistics around Domestic Abuse are shocking.
But the most shocking thing about the numbers surrounding domestic abuse?
They’re grossly under representative.
Because not all domestic abuse incidents are reported. In the UK only 18% of women and 15% of men report domestic abuse*.
Meaning over 80% of incidents of domestic abuse are ‘covered up’.
With innovative use of media we highlighted that the issue is far bigger than we ever see, and let victims know that the The National Centre For Domestic Violence (NCDV) provide a free, fast emergency injunction service to victims of domestic abuse.
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Entry credits
- Jo Wallace, Creative Director, Wunderman Thompson
- Guy Sexty, Head of Art , Wunderman Thompson UK
- Verity de Courcy Norman, Creative Producer, Wunderman Thompson UK
- Sally Emerton, Managing Partner, Wunderman Thompson UK
- Neil Raja, Photographer, Freelancer
- Kate Oshea, Makeup Artist, Freelancer
- Inca Edghill, Makeup Artist Assistant, Freelancer
- Chris Hutton, Designer, Wunderman Thompson UK
- Jacqui Stecher, Designer, Wunderman Thompson UK
- Bryan Riddle, Designer, Wunderman Thompson UK
- Rob Joyner, Designer, Wunderman Thompson UK
- Mike Tierney, Designer, Wunderman Thompson UK
- Kevin Guild, Designer, Wunderman Thompson UK
- Yoshi Okubo, Designer, Wunderman Thompson UK
- Paul Bishop, Designer, Wunderman Thompson UK
- Lisha Gorasiya, Designer, Wunderman Thompson UK
- Graham Channon, Designer, Wunderman Thompson UK
- Eliza Miklasevica, Model, Wunderman Thompson UK
- Sandra Hiralal, Model, Wunderman Thompson UK
- San Sharma, Model, Wunderman Thompson UK
- Steve Aldridge, Chief Creative Officer, Wunderman Thompson UK
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Nominated
Company
McCann Health London, An IPG Health Company
Client
EPICC
Summary
As world leaders gather in Scotland for the UN’s COP26 summit, one important item was missing the agenda. The effects of climate change on our minds. According to research, global temperatures could have a direct effect on a range of neurological conditions.
Epicc (Epilepsy Climate Change) decide to create news about it, in Glasgow.
We created a one-off ‘living’ newspaper to start conversation about the impact of climate change on brain health. Bringing together the leading voices in the field, the EnvironMental Issue was the first newspaper to clean the air and help people with neurological conditions.
It was produced using algae ink, sustainable technology; printed on recycled fibre and manufactured using wind power. The overall carbon impact of the project has the long-term equivalent of removing 15 tonnes of C02 from the atmosphere.
And the conversation that started in Glasgow ended up in the House or Parliament.
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Entry video
Entry credits
- Guy Swimer, ECD, McCann Health London, An IPG Health Company
- Bruno Abner, CCO, McCann Health New Jersey, An IPG Health Company
- Eduardo Boldrini, Creative Director, McCann Health London, An IPG Health Company
- Anthony Boulton , Design Director, McCann Health London, An IPG Health Company
- Lucy Morgan, Managing Partner, McCann Health London, An IPG Health Company
- Tom Weid, Head Integrated Production, McCann Health New Jersey, An IPG Health Company
- Reid Thomas, Senior Integrated Producer, McCann Health New Jersey, An IPG Health Company
- Pauline Albert, Designer, McCann Health London, An IPG Health Company
- Jeremy O‘Brien, Account Director, McCann Health London, An IPG Health Company
- Lara Dizayee, Senior Business Coordinator, McCann Health London, An IPG Health Company
- Rita Jugessur, Senior Producer, McCann Health London, An IPG Health Company
- Lorette Nettar, Public Relations Coordination, Persuasion Communications
- Louise Ringrose, Public Relations Coordination, The Comms Advisory
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Nominated
Company
MOO
Summary
From the pandemic’s beginning, environmentalists voiced concerns over disposable face masks creating an exponential increase in ocean pollution in 2020 alone. This put earth-conscious companies of all sizes in a difficult position as they felt pressure to comply with government-mandated policies in their stores, offices and public spaces. To help, MOO, a master of premium papers with a reputation for improving upon existing products, created a fully recyclable mask that was safe, effective and customizable for companies wanting to show a branded and unified front against the pandemic, without causing further damage to the planet. MOO’s masks are:
-created entirely out of sustainable cotton paper made from T-shirt offcuts
-inspired by the ancient art of kirigami, using a single sheet of paper and eliminating the need for plastic, elastics or glue
- crafted for a lightweight, comfortable fit and scientifically proven to be just as effective as single-use plastic
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Entry video
Entry credits
- Toby Hextall, Director, Industrial Design, MOO
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Highly Commended
Company
Zulu Alpha Kilo
Client
Black Business and Professional Association, Canadian Congress on inclusive diversity and workplace equity, Ted Rogers School of Management, Diversity institute, pride at work Canada
Summary
Microaggressions are seemingly harmless, usually unintentional, comments and behaviors that have a significant impact on physical and mental health. Canada’s largest Diversity, Equity, and Inclusion (DEI) organizations believed self-awareness was the first step towards change. Together The Black Business and Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Diversity Institute launched The Micropedia, the first encyclopedia of microaggressions.
It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions. Like Wikipedia, entries are collected via user submissions. They span nine categories and define the harmful impact of the microaggression while providing resources and real-world examples from news, media, and pop culture. A tips section promotes behavior change through actionable steps. By raising self-awareness of microaggresions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact.
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Entry video
Entry credits
- Zak Mroueh, Chief Creative Officer, Zulu Alpha Kilo
- Stephanie Yung, Executive Creative Director, Zulu Alpha Kilo
- , Christina Yu, Executive Creative Director, Zulu Alpha Kilo
- Andrea Por, Art Director, Zulu Alpha Kilo
- Christina Roche, Writer, Zulu Alpha Kilo
- Jeff Watkins, Design Director, Zulu Alpha Kilo
- Zoe Kim, Designer, Zulu Alpha Kilo
- Damian Simev, UX/UI Designer, Zulu Alpha Kilo
- Rob Feightner, Account Team, Zulu Alpha Kilo
- Karla Ramirez, Account Team, Zulu Alpha Kilo
- Michael Brathwaite, Account Team, Zulu Alpha Kilo
- Spencer MacEachern, Strategy Team, Zulu Alpha Kilo
- Adrian Ver, Strategy Team, Zulu Alpha Kilo
- Patrick Henderson, Strategy Team, Zulu Alpha Kilo
- Sean Bell, Strategy Team, Zulu Alpha Kilo
- Rebecca Adams, Agency Producer, Zulu Alpha Kilo
- Kenneth Haz, Agency Producer, Zulu Alpha Kilo
- Ola Stodulska, Production Director, Zulu Alpha Kilo
- Nadine Spencer, Partner, Black Business and Professional Association
- Alex Ihama , Partner, Canadian Congress on inclusive diversity and workplace equity
- Wendy Cukier, Partner, Diversity Institute, Ryerson University
- Colin Druhan, Partner, Pride at Work Canada
- James Graham, Studio Director, Zulu Alpha Kilo
- Jake Edwards, Web Developer, Zulu Alpha Kilo
- Kyle Collins, Web Developer, Zulu Alpha Kilo
- Ariana Emond, Web Developer, Zulu Alpha Kilo
- Pavel Petriycki, Production Artist, Zulu Alpha Kilo
- Mila Lukezich, Production Artist, Zulu Alpha Kilo
- Cecilia Bernasch, Production Artist, Zulu Alpha Kilo
- Barb Shearer, Director, Zulubot
- Lauren Schell, Production House Producer, Zulubot
- Mitch Cappe, Production House Producer, Zulubot
- Adam Palmer, Production House Producer, Zulubot
- Jackie Pal, Production House Producer, Zulubot
- Tom Evans, Executive Producer, Zulubot
- Greg Bennet, Cinematographer/DOP, Zulubot
- Prassan Patel, Key Grip, Zulubot
- Stevie D. , Sound, Zulubot
- Jessie Posthumus, Editor, Zulubot
- Felipe Chaparro, Editor, Zulubot
- Ashlee Mitchell, Animation, Zulubot
- Sarah Dayus, Post Producer, Zulubot
- Mariya Guzova, Post Producer, Zulubot
- Felipe Chaparro, Online, Zulubot
- Mike Sevigny, Motion Graphics, Zulubot
- Jay Baker, Special Effects, Zulubot
- Felipe Chaparro, Colourist, Zulubot
- Maggie Blouin Pearl, Executive Producer, Pirate Toronto
- Ian Boddy, Engineer, Pirate Toronto
- Flavio Carvalho, 3D Motion Design, Zulubot
- Steve Kelly, 3D Motion Design, Zulubot
- Noah Mroueh, Audio Social, Zulubot
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Award
Company
Zulu Alpha Kilo
Client
Pfaff Harley-Davidson
Summary
Harley-Davidson is a brand built on a love for the open road, and its riders are passionate for the freedom that it offers. Yet for some riders, that freedom has come at the expense of their safety and their very identity. Pfaff-Harley Davidson, the brand’s largest Canadian dealership, wanted to do something about this.
For Sikh men, the turban is a deeply important part of their identity. In 2018, the Ontario government passed legislation that exempts Sikh men from motorcycle helmet laws. This was a hard-won step forward for religious freedom, but it also introduced a critical question: How could Sikh riders engage in their passion and still ensure their safety while riding without a traditional helmet? The solution combined current day manufacturing capabilities with historic practices, resulting in an innovation that shows how design can be used to enable diversity and inclusion.
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Entry video
Entry credits
- Zak Mroueh, Creative Director & Chief Creative Officer, Zulu Alpha Kilo
- Stephanie Yung, Head of Design, Zulu Alpha Kilo
- Vic Bath, ACD Art Director, Zulu Alpha Kilo
- Dan Cummings, ACD Writer, Zulu Alpha Kilo
- Jeff Watkins, Designer, Zulu Alpha Kilo
- Rasna Jaswal, Designer, Zulu Alpha Kilo
- Laura Dubcovsky, Agency Producer, Zulu Alpha Kilo
- Kathryn Brown, Agency Producer, Zulu Alpha Kilo
- Rob Feightner, Account Team, Zulu Alpha Kilo
- Matt Sinuita, Account Team, Zulu Alpha Kilo
- David Trembley, Account Team, Zulu Alpha Kilo
- Allison Diaz Mercado, Account Team, Zulu Alpha Kilo
- Spencer MacEachern, Strategy Team, Zulu Alpha Kilo
- Shaunagh Farrelly, Strategy Team, Zulu Alpha Kilo
- Brandon Durmann, Client, Pfaff Harley-Davidson
- Melanie Somerville, Client, Pfaff Harley-Davidson
- , Product Design, Sparks Innovation
- Tom Evans , Executive Producer, Zulubot
- Colleen Allen, Line Producer, Zulubot
- Barbara Shearer, Director, Zulubot
- James Arthurs, DOP, Zulubot
- Jessie Posthumus, Editor, Zulubot
- Ashlee Mitchell, Motion Graphics, Zulubot
- Nabil Elsaadi, Illustrator, Zulubot
- Dino Cuzzolino, Audio Engineer, Zulubot
- Jacqui Lau, Web Design, Zulubot
- Kesia Payne, Web Design, Zulubot
- Dan Lim , Photographer, The Moto Foto
- Felipe Chaparro , Online Artist, Zulubot
- Adam Palmer, Head of Production, Zulubot
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Nominated
Company
Vault49
Summary
May 25 2020. Minneapolis. The murder of a black man by a white police officer. The catalyst for a wave of on-going national - and international - protests against police brutality and racism. A pivotal moment, forever set in history.
The Black Lives Matter movement spread quickly around the globe, impacting each of us in some way. As the protests began, we felt passionately about using our voices and our craft to be part of the movement.
Going back to Vault49’s roots - a street art collective who spent their evenings flypostering the streets of London to make it more beautiful - we designed and screenprinted thousands of typographic posters, handing them out at BLM protests and posting them up on NYC’s boarded-up storefronts to create as much disruption and noise as possible.
Since then, we’ve continued to design, print and share new versions to keep pushing the narrative.
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Entry video
Entry credits
- John Glasgow, Co-Founder, Vault49
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Award
Company
Ketchum
Client
Mayor of London’s Office
Summary
In 2021, COVID vaccine rollouts were the light at the end of a dark tunnel. But fake news and scare mongering meant that the under 35’s were quickly becoming the most hesitant group to get the COVID vaccine.
So, we wanted to remind Londoners just why the jab was so important…. NOT through FEAR, but through the things they LOVE about their city.
Inspired by US sports kiss cams, we filmed young people across London getting and celebrating their Covid-19 vaccine. The footage was then set on by designers who brought our love of London to life with stickers and emojis.
And we beamed our ‘VaxCam’ across the capital through screens, print, buses and at chicken shops.
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Entry video
Entry credits
- Indy Selvarajah, Executive Creative Director, Ketchum
- Emily Gosen, Senior Creative, Ketchum
- Jacqui Licorish, Producer, Ketchum
- Rich Murphy, Designer, Ketchum
- Miguel Hernandez, Designer, Ketchum
- Carmel Langlois, Designer, Ketchum
- Kat Dare, PR Lead, Ketchum
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5
Editorial Design
Nominated
Company
Fable
Client
Economics Observatory
Summary
ECO magazine is a new publication conceived to bridge the gap between academic research, government policy and the public, giving clear, balanced answers to the economic questions that Covid-19 and its fallout bring.
Economics is always moving, forever evolving so we created a standout look and feel that doesn’t stand still. A bold masthead and cover image creates intrigue from the offset and striking simplicity makes complexity manageable. Distinctive brand patterns draw readers in while compelling photography brings data to life. The result? A striking, thought-led and thought-provoking publication that will help shape the future of economics.
Making economics accessible to all is a bold aim. And in creating a look and feel for ECO magazine that’s as appealing to academics as it is to the general public, we’ve helped them achieve this. We’re excited to play our part in documenting this important time in our shared history.
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Entry video
Entry credits
- Jodie Inkson, Founder & Creative Director, Fable
- Danny Osborne, Designer, Fable
- Mairi McLellan, Designer, Fable
- Kelsey Keirby-Smith, Account Manager, Fable
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Nominated
Company
Red Lantern
Client
F1
Summary
The challenge was to create a Chinese New Year design-led campaign for F1 in China to engage audiences both new and old.
Chinese New Year is a content-rich time of year, thus we needed something that was: unique, would stand-out from the crowd, and re-enforce and extend F1’s brand perception in the region.
In a global first for F1, we created a unique digital version F1 car livery to celebrate the 2022 Year of the Tiger.
It was brought to life with references to this year’s zodiac animal Tiger, the Great Wall, dragons and other traditional lunar new year symbols that represent prosperity and good fortune. The overall visual identity was also in-line with Formula One’s identity of power and excellence.
The content - both static and CGI - was distributed on F1’s operated channels gaining £170K in media value, a 24-times return on the creative investment.
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Entry video
Entry credits
- Zongyuan Lin, China General Manager, Red Lantern Digital Media
- Yao Liu, Account Manager, Red Lantern Digital Media
- Yuehao Guan, Head of Visual, Red Lantern Digital Media
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Award
Company
Rethink
Client
IKEA Canada
Summary
The IKEA ScrapsBook is a cookbook dedicated to cooking with the bits of food you’d usually think of as waste or compost, like carrot tops or banana peels. It was made in collaboration with 10 chefs from across North America, who filled it with 50 unique scrap-based recipes. The book itself was designed with sustainability in mind, featuring solvent-free inks, recycled paper, and exposed binding that minimized glue, all to ensure a near-zero carbon footprint.
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Entry video
Entry credits
- Aaron Starkman, Chief Creative Officer, Rethink
- Mike Dubrick, Executive Creative Director, Rethink
- Joel Holtby, Creative Director, Rethink
- Jake Lim, Creative Director, Rethink
- Dorota Pankowska, Art Director, Rethink
- Justin Santelli, Writer, Rethink
- Erin Struble, Designer, Rethink
- Shereen Ladha, Strategist, Rethink
- Stacy Ross, Strategist, Rethink
- Sean McDonald, Chief Strategy Officer, Rethink
- Sarah Riedlinger , Group Account Director, Rethink
- Daniel Riggi, Account Director, Rethink
- Megan Christopher, Account Manager, Rethink
- Narine Artinian, Producer, Rethink
- Spencer Houghton , Producer, Rethink
- Brad Kumar, Production Artist, Rethink
- Nicole Gomez, Producer, Fuze Reps
- Maya Visnyei, Photographer, Fuze Reps
- Lisa Hordyk , Retoucher, Fuze Reps
- Sara Melvin, Producer, Fuze Reps
- Claudia Bianchi, Food Stylist, Freelance
- Leigh O’Neill , Editor, Rethink
- Todd Harrison , Post Production Producer, Rethink
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Highly Commended
Company
LogoArchive
Client
BP&O, Unlocking the Archive and University of East Anglia
Summary
Logo Redux is dedicated to the fascinating theme of Renaissance printers’ marks.
These marks, many drawn from the 15th century follow the invention of the printing press and the demand for books and reading across Europe. The makers of these books quickly valued the application of a visual identity to differentiate from their competitors. Surprisingly, these marks appear modernist in their nature and as such function as a precursor to the corporate trademarks of the mid 20th century.
Logo Redux intends to ignite the interest of modern day designers in printers’ marks and the inventive typography of Renaissance publishing.
The zine comprises of four parts: a transparent dust jacket contains logo cards which can be rearranged to create bespoke front covers; a Reflections booklet featuring Renaissance type compositions and essays; a card insert completes the ensemble with a case study of England’s first printers, William Caxton and Wynkyn De Worde.
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Nominated
Company
Pinterest
Summary
Trend reports that look back are so last year. Pinterest Predicts used Pinterest’s forward-looking data to give advertisers the insights they need… from the future.
Pinterest Predicts equipped advertisers with a secret weapon they've never had before—a window into the future. With a strong mix of online and offline multi-channel experiences, advertisers were fully immersed into our not-yet-trending report that helped them get ahead of future trends and strategically plan their upcoming marketing efforts.
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Entry video
Entry credits
- Andréa Mallard, CMO, Pinterest
- Celie ONeil-Hart, Creative Director, Content and Writing, Pinterest
- James Hurst, Creative Director, Design, Pinterest
- Talia Parnass, Senior Lead, Business Marketing, Pinterest
- Jenna Landi, Head of Brand Insights , Pinterest
- Micaela Brookman, Senior Lead, Brand Design, Pinterest
- Sue Chen, Senior Lead, Creative Ops, Pinterest
- Leah Gordon, Senior Manager, Ads Writing, Pinterest
- Jim Habig, Head of Business Marketing (fmr), Pinterest
- Alejandro de la Villa, Lead, Brand Writing, Pinterest
- CatherineRose Mountain, Senior Internationalization Program Manager, Pinterest
- Cynthia Zhang, Analyst, Pinterest
- Ella Petlicka, Senior Internationalization Program Manager, Pinterest
- Alexandra Nikolajev, Senior Lead, Creator Content & Partnerships, Pinterest
- Kelsey Bryden, Designer, Pinterest
- Shani Syphrett, Brand Marketing Lead, Consumer, Pinterest
- Brandi Steele, Designer, Pinterest
- August Mcmullin, Designer, Pinterest
- Felicia Baskin , Senior Lead, Content Marketing, Pinterest
- Graham Roth, Product Manager, Growth, Pinterest
- Philip Czapla, Brand Designer, Pinterest
- Carly Wallace, Creative Strategy Program Manager, Pinterest
- Amiyra Perkins, Senior Lead, Creative Strategy, Pinterest
- Ana Todd, Manager, Platforms & Tools, Pinterest
- Jordan DiSanto, Product Designer, Pinterest
- Maya Wong, Brand Writer, Creators, Pinterest
- Ashley Jones, Product Marketing Manager, Pinterest
- Namita Gupta, Creator Marketing Lead, Pinterest
- Michelle Van Houten, Creative Producer, Pinterest
- Swasti Sarna, Data Comms Manager, Pinterest
- Ali Burgis, Creative Producer, Pinterest
- Juliette Chatelain, Communications Manager, Pinterest
- Eric Wahlgren, Content Programs Director, Pinterest
- Laura Amschel, Creative Producer, Pinterest
- Maria Breaux, Writer, Pinterest
- Sydney Stanback, Advertiser Researcher, Pinterest
- Amelia Zak, Content Marketing Associate, Pinterest
- Mary-Claire Rotticci, Marketing Counsel, Pinterest
- Megan DAlessio, Inclusion & Diversity Business Partner, Pinterest
- Lissa Healy, Inclusion & Diversity Business Partner, Pinterest
- Cristina Francisco-McGuire, Diversity Business Partner, Pinterest
- Amy Dziewiontkoski, Sales Manager, Pinterest
- Anisha Vasandani, Technical Program Manager, Pinterest
- Joey Weber, Content Editor, Pinterest
- Marta Matias, Brand Writer, Pinterest
- Jenny Kindness, Product Marketing Manager, Pinterest
- Kayte Korwitts, Content Manager, Pinterest
- Elizabeth Luke, Senior Communications Manager, Pinterest
- Cierra Yetts, Brand Communications Manager, Pinterest
- Kimmie Glass, Comms Manager, Pinterest
- Arianna Thomas, Communications Manager, Consumer, Pinterest
- Ashley Mossman, Communications Manager, Pinterest
- Rachel Murphy, Writer, Pinterest
- Kevin Darouian, Designer, Pinterest
- Jaime Pham, Creative Strategist, Pinterest
- Stephanie Halovanic, Writer, Pinterest
- Nune Mesropyan, Email Marketing Manager, Pinterest
- Whitney Paul, Market Researcher, Pinterest
- Visha Kudhail, Business Marketing Director, Europe, Pinterest
- Elizabeth Mansfield, Head of Americas + APAC Business Marketing, Pinterest
- Ara Ko, Business Marketing Lead, US, Pinterest
- Yen Conrod Tran, Business Marketing Lead, CA, Pinterest
- Luis Benini, Business Marketing Lead, LATAM, Pinterest
- Britta Hindrichs, Business Marketing Lead, DACH, Pinterest
- Mai Yanagishima, Business Marketing Manager, JP, Pinterest
- Lyndsay McGregor, Content & Social Marketing Manager, Pinterest
- Pierre Gayno, Business Marketing Manager, FR, Pinterest
- Ashish Arya, Vertical Strategy & Insights Lead, Pinterest
- Sehar Mahmood, Creative Strategy Program Manager, Pinterest
- Melissa Chen, Data Comms Analyst, Pinterest
- Jacinth Yew, Creator Growth Specialist, Pinterest
- Alistair Webb, Creative Director, Made Thought
- Isabella Schoepfer, Project Director, Made Thought
- Ilenia Notarangelo, Creative Director, Illo
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6
Illustration
Nominated
Company
McCann Health London, An IPG Health Company
Client
Janssen
Summary
Pulmonary Arterial Hypertension is a rare and deadly disease that in many cases is not spotted early enough or worse, it’s symptoms can be mistaken for a much less serious condition. It’s like if doctors had their view blocked for PAH patients. Educating doctors about the symptoms of PAH is vital to diagnose patients earlier and save their lives.
We collaborated with South Korean artist Gyo Beom An on a series of portraits. Each one of them would dramatise the inability to spot PAH in early stages. The portraits are an invitation to doctors to get clarity about PAH and its symptoms. Unblocking doctors view about PAH is the first step to help patients to have an earlier diagnosis and a better life.
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Entry video
Entry credits
- JK JK, President, McCann Health London, An IPG Health Company
- Guy Swimer, ECD, McCann Health London, An IPG Health Company
- Eduardo Boldrini, Creative Director, McCann Health London, An IPG Health Company
- Anthony Boulton , Design Director, McCann Health London, An IPG Health Company
- Stefan Van Zoggel, Creative Team, McCann Health London, An IPG Health Company
- Rudd Kool, Creative Team, McCann Health London, An IPG Health Company
- Pauline Albert, Designer, McCann Health London, An IPG Health Company
- Danielle Robertson, Business Director, McCann Health London, An IPG Health Company
- Jeremy O‘Brien, Account Director, McCann Health London, An IPG Health Company
- Parrus Doshi, Planning Partner, McCann Health London, An IPG Health Company
- Sarath Koka, Senior Planner, McCann Health London, An IPG Health Company
- Rita Jugessur, Senior Producer, McCann Health London, An IPG Health Company
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Nominated
Company
McCann Health London, An IPG Health Company
Client
GSK Vaccines
Summary
Whooping cough (pertussis) is a highly contagious respiratory disease that causes uncontrolled, violent coughing and difficulty breathing.
People over 50 are most vulnerable to pertussis, but
existing booster vaccines can get them protected. However many doctors don't realise how severe pertussis can be for their patients and the booster vaccine isn’t top of mind.
We heard harrowing testimonials from people who lived through the hell of pertussis and realised that no one could paint a more vivid image of it.
We wanted this film to make doctors sit up and take notice of how bad pertussis is, so they will be compelled to have a conversation about the booster vaccine with their patients. The message is simple and conveyed intuitively - nobody should go through coughing hell.
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Entry video
Entry credits
- Guy Swimer, Executive Creative Director, McCann Health London, An IPG Health Company
- Libby Middlehurst, Creative Director, McCann Health London, An IPG Health Company
- Cem Hasimi, Copywriter, McCann Health London, An IPG Health Company
- Matt Allen, Art Director, McCann Health London, An IPG Health Company
- Luke Ashton, Copywriter, McCann Health London, An IPG Health Company
- Rita Jugessur, Senior Producer, McCann Health London, An IPG Health Company
- Steve Bremer, Medical Copy Lead, McCann Health London, An IPG Health Company
- Sheema Ali, Medical Writer, McCann Health London, An IPG Health Company
- Rodolfo Teixeira , Planning Director, McCann Health London, An IPG Health Company
- Hugh Davidson, Planner, McCann Health London, An IPG Health Company
- Justine Hardman, Managing Editor, McCann Health London, An IPG Health Company
- Miranda Lainas, Head of Project Management, McCann Health London, An IPG Health Company
- Sam Hillier, Project Manager, McCann Health London, An IPG Health Company
- Corina Grigore, Senior Project Manager, McCann Health London, An IPG Health Company
- Camilla Rossi, Group Account Director, McCann Health London, An IPG Health Company
- Juliet Rolls, Group Account Director, Creative Director McCann Health London, An IPG Health Company
- Greg Barter , Business Director, Creative Director McCann Health London, An IPG Health Company
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Nominated
Company
NB Studio
Client
London School of Economics
Summary
The public launch campaign for LSE’s 2030 strategy aims to engage with over 200,000 alumni at a critical moment in history. Shaping The World invites audiences to back the people, ideas and initiatives that will create global change. It's delivered in a creative treatment that dares to ask the world’s
most difficult questions. A series of illustrations by Ruby Fresson, featuring characters deep in thought, are used environmentally to express the bond that unites the LSE community: unstoppable curiosity.
Entry image
Entry video
Entry credits
- Nick Finney, Director, NB Studio Limited
- Alan Dye, Director, NB Studio Limited
- Oliver St John, Associate Creative Director, NB Studio Limited
- Ruby Fresson, Illustrator, A Human Agency
- Dan Radley, Head of Strategy, NB Studio Limited
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Award
Company
BrandOpus
Client
Oscar Mayer
Summary
From its infamous bologna and wiener jingles to its 27-foot long wienermobile, Oscar Mayer has a rich history of sparking smiles. But an incoherent brand narrative meant the icon was appearing fractured across multiple touch points. Bringing more meaning and relevance at a Masterbrand level, we united all its categories – from bacon to deli meat – under one solid identity system. As part of the wider brand world, we teamed up with the talented Robin Davey to craft an expansive suite of playful and quirky illustrations, built for the digital world. Each creation oozed the bold personality that was loudly and proudly Oscar Mayer.
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Entry video
Entry credits
- Robin Davey, Illustrator , Agent Pekka
- Paul Taylor, Chief Creative Officer , BrandOpus
- Matt Egan, Design Director, BrandOpus
- Jack Rogers, Senior Motion Designer, BrandOpus
- Scott Wilson, Design Director , BrandOpus
- Seona Bell , Agency Producer & Art Buyer, BrandOpus
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Nominated
Company
Bickerstaff.734
Client
OUTRÉ CLINIC
Summary
The brand of the new Outré clinic: how to make people learn to listen and hear their own body
Creative agency Bickerstaff.459 has created a brand of a completely new wellness clinic, Outré.
The idea of Bickerstaff.459 was to create not just a clinic but a service with the full support of patients so that they would be neither difficult nor scary anymore.
We found the name OUTRÉ - a name with French flair, which means "unusual, one that stands out."
OUTRE - life balance clinic
The identity is built on illustrations of organs that talk to each other and to the reader, just like comic book characters.
Comic-styled fun was complemented by a massive but elegant font used in the logo.
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Entry video
Entry credits
- Ilia Anufrienko, Creative Director, Bickerstaff.734
- Maryna Chernyavska, Group Head, Bickerstaff.734
- Kateryna Soboleva, Account Manager, Bickerstaff.734
- Sergiy Lizunov, Strategist, Bickerstaff.734
- Mariia Kochurenko, Strategist, Bickerstaff.734
- Victoriia Moskofidi, Senior Designer, Bickerstaff.734
- Andrew Getmanchuk, Designer, Bickerstaff.734
- Sergiy Artemenko, Copywriter, Bickerstaff.734
- Olexii Boiev, Motion Designer, Bickerstaff.734
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Award
Company
Magpie Studio
Client
Pan Pacific
Summary
Straits Kitchen celebrates the rich melting pot of cultures & cuisines in Singapore. True to the subject matter, we created an ID with many rich ingredients. Eclectic food collages use archival patterns from the region to bring texture & colour to silhouettes of foods (inspired by dishes). Humbly hand cut, they’re reminiscent of the recipe scrapbooks passed down to Chef Khoo by his Grandmother. The logo mark is delivered via a bespoke ‘chop’ (used as a seal of quality or authenticity in Asian culture) with an ’S’ curve which mimics the body of water from which the restaurant takes its name.
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Entry video
Entry credits
- Ben Christie, Creative Director, Magpie Studio
- David Azurdia, Creative Director, Magpie Studio
- Ben Christie, Designer, Magpie Studio
- John Randall, Designer, Magpie Studio
- Hannah Muddle, Designer, Magpie Studio
- Natasha Sutton, Account Manager, Magpie Studio
- Marc Spicer, Designer, Magpie Studio
- Lucas Garcie, Designer, Magpie Studio
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1
Physical Product Design
Award
Company
Zulu Alpha Kilo
Client
Pfaff Harley-Davidson
Summary
Harley-Davidson is a brand built on a love for the open road, and its riders are passionate for the freedom that it offers. Yet for some riders, that freedom has come at the expense of their safety and their very identity. Pfaff-Harley Davidson, the brand’s largest Canadian dealership, wanted to do something about this.
For Sikh men, the turban is a deeply important part of their identity. In 2018, the Ontario government passed legislation that exempts Sikh men from motorcycle helmet laws. This was a hard-won step forward for religious freedom, but it also introduced a critical question: How could Sikh riders engage in their passion and still ensure their safety while riding without a traditional helmet? The solution combined current day manufacturing capabilities with historic practices, resulting in an innovation that shows how design can be used to enable diversity and inclusion.
Entry image
Entry video
Entry credits
- Zak Mroueh, Creative Director & Chief Creative Officer, Zulu Alpha Kilo
- Stephanie Yung, Head of Design, Zulu Alpha Kilo
- Vic Bath, ACD Art Director, Zulu Alpha Kilo
- Dan Cummings, ACD Writer, Zulu Alpha Kilo
- Jeff Watkins, Designer, Zulu Alpha Kilo
- Rasna Jaswal, Designer, Zulu Alpha Kilo
- Laura Dubcovsky, Agency Producer, Zulu Alpha Kilo
- Kathryn Brown, Agency Producer, Zulu Alpha Kilo
- Rob Feightner, Account Team, Zulu Alpha Kilo
- Matt Sinuita, Account Team, Zulu Alpha Kilo
- David Trembley, Account Team, Zulu Alpha Kilo
- Allison Diaz Mercado, Account Team, Zulu Alpha Kilo
- Spencer MacEachern, Strategy Team, Zulu Alpha Kilo
- Shaunagh Farrelly, Strategy Team, Zulu Alpha Kilo
- Brandon Durmann, Client, Pfaff Harley-Davidson
- Melanie Somerville, Client, Pfaff Harley-Davidson
- , Product Design, Sparks Innovation
- Tom Evans , Executive Producer, Zulubot
- Colleen Allen, Line Producer, Zulubot
- Barbara Shearer, Director, Zulubot
- James Arthurs, DOP, Zulubot
- Jessie Posthumus, Editor, Zulubot
- Ashlee Mitchell, Motion Graphics, Zulubot
- Nabil Elsaadi, Illustrator, Zulubot
- Dino Cuzzolino, Audio Engineer, Zulubot
- Jacqui Lau, Web Design, Zulubot
- Kesia Payne, Web Design, Zulubot
- Dan Lim, Photographer, The Moto Foto
- Felipe Chaparro , Online Artist, Zulubot
- Adam Palmer, Head of Production, Zulubot
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5
Writing for Design
Award
Company
UKTV Creative
Client
Alibi
Summary
On Alibi, there’s always more going on than meets the eye.
Our objective was to improve brand perceptions of Alibi among crime drama viewers.
To do this we wanted to bring to life our tagline of ‘more than meets the eye’ by creating the joy and excitement of discovering hidden phrases.
We created a copy driven execution to challenge viewers, by revealing hidden messages across digital screens throughout the UK.
Our brand campaign went live across multiple digital screens during a nationwide campaign.
Animated screens revealed hidden messages across the country – prompting people with a curious mind to take a second look; bringing to life our tagline of ‘more than meets the eye’.
An on-air promo was also broadcast as part of the brand campaign. Using our new and exclusive content to encapsulate our brand message of ‘more than meets the eye’.
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Entry video
Entry credits
- Peter Allinson, Head of design, UKTV
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Nominated
Company
Baxter & Bailey
Summary
Is there a more reviled brief than the annual agency Christmas card? After two years of turmoil and uncertainty, we approached the task with a fresh perspective and energy. We embraced the return to nearly-normal with a lovely piece of print, written to entertain, printed and finished to celebrate our physical return to the studio. We acknowledged the recent difficult times, reflecting on the positives as well as the negatives. Our solution was a story of lockdown, remote working and enforced separation, told through the lens of a children's picture book and bought to life by the humble bee.
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Entry credits
- Matt Baxter, Creative Director, Baxter & Bailey
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Nominated
Company
Ketchum
Client
Adobe
Summary
Only 4.4% of young people in the creative industries are from minority backgrounds and among the barriers they face, there is one, that is often unspoken.
Parents.
Why? Because many of them would rather see their kids with a ‘Dr’ before their name or at a desk crunching numbers.
So, we wanted to show that with support from your 'rents, the journey to realising your creative dreams and ambitions can be easier.
But we needed someone who these young people could see themselves in. Someone relevant and relatable. So, we brought on board the young, Black, British icon – Little Simz. And created a moving and inspiring film where she penned a love letter to her number one fan, her Mum, thanking her for the nurturing and supporting on every part of the journey.
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Entry credits
- Indy Selvarajah, Executive Creative Director, Ketchum
- Lainey Richardson, Director, Caviar
- Oliver Barrett, Producer, Ketchum
- Emily Gosen, Senior Creative, Ketchum
- Sorcha Shepard, Executive Producer, Caviar
- Joel Honeywell, DOP, Caviar
- Sarah Mursal, Production Designer, Sarah Mursal
- Luci Ellis, Wardrobe, Caviar
- Marina Belfon Rose, Make Up, Ketchum
- James Benn, Sound, Bark Studios
- Felipe Szulc, Colorist, Nomad
- Liv Lawton, Post Producer, Nomad
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Nominated
Company
Yonder
Client
Prep World
Summary
We’ve fallen for the great fruit dupe. Jams and purees have become a substitute for the real thing. Prep World could see the nation needed a champion of real fruit and created a range of snack pots to help us eat fresh. We created Oh My Fruit Goodness, a brand with big berries with an unexpectedly fruity personality that allows it to show up in unexpected places and say unexpected things to encourage us to all eat more fresh and fruity.
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Entry credits
- Dan OHara, Associate Director of Brand Voice, Yonder
- Kaela White, Creative, Yonder
- Orun Uddin, Associate Creative Director, Yonder
- Ed Bolton, Head of Creative, Yonder
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Nominated
Company
Interbrand
Client
UPP
Summary
What’s the opposite of broadband interrr..er..er..uptions, glitch..itches, and looooaaadingggggg time nightmares? Put simply, flow. Flow is consistent high-speeds which match what you signed up for. Flow is a barrier-free customer experience. Flow is corner to corner connectivity throughout your home.
As a voice for the brand, flow comes to life as one big conversation. The way the brand sounds should feel as effortless and consistent as the experience it delivers.
We tell stories and use metaphors but always stick to the point. We’re engaging and charismatic but it’s not always about it. We take opportunity to be topical and locally relevant, but we don’t crowbar in. We can be witty and irreverent at times but we’re not here to be the funny guy.
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Entry credits
- Sophia Williams, Consultant , Interbrand
- Sam Ashken, Strategy Director, Interbrand
- Daniel Keller, CX Director, Interbrand
- Georgina Levey, Senior Client Manager, Interbrand
- Josh Young, Senior Designer, Interbrand
- Kris Sear, Design Director, Interbrand
- Graham Granger, Production Director, Interbrand
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2
Mobile/App Design
Award
Company
Transport for London
Summary
TfL Go is Transport for London's innovative new travel app, designed for everyone. The flagship product introduces a new, carefully crafted, inclusive design language and a bold innovative approach to digital mapping. The live map feels responsive and tactile, shows live updates, and easily changes to a live step-free mode. The overall design builds on the typography, iconography and elements of TfL’s iconic brand and wayfinding system, while introducing well-crafted new digital behaviours. The experience feels familiar, yet completely new and sets the foundations for the design of all our future digital products. To create a product of this kind, TfL’s digital team introduced a strategic design-led approach, focussed on innovation and craft. The team are in constant exchange and conversation with customers, co-designing and developing a new digital service for London, with TfL Go being the first product launched, alongside new digital displays in stations.
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Entry credits
- Ben Gammon, Head of Digital, Transport for London
- Hanna Kops, Head of Experience, Transport for London
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Highly Commended
Company
ustwo
Client
The Body Coach
Summary
Inclusivity is at the heart of who Joe is and we wanted our product to champion this at every interaction. We kept the user and accessibility front and centre in our decision-making and we focussed on creating a simple and bite-sized experience so no one feels overwhelmed. We celebrate progress and guide new starters on their fitness journey by introducing more flexibility as their confidence grows. With the launch on Android at the end of 2021 and the addition of new trainers and exercise types, we want to make sure and it’s easy for everyone to roll out a mat and get started.
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Entry credits
- Andrew Lister, Head of Marketing, ustwo
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