Claudia Morris is Creative Director at independent branding agency B&B studio. Her experience includes creating award-winning challenger brands from scratch – including LoneWolf for BrewDog and alcohol-free craft beer Infinite Session – as well as reimagining the visual identities for existing brands, including Toast Ale, Signature Brew and Higgidy.
Before joining B&B in 2009, Claudia worked at Pearlfisher, and gained her graphic design degree at Bath Spa University.
Why I am judging these awards
I'm really excited to see bold and original ideas that push category conventions forward. And I’m looking forward to seeing design that truly communicates, allowing the brand to become a real agent of expression for the positioning it encompasses. Design that creates aspiration for new kinds of consumer behaviours is going to be key as we move into the future.