Hiten Bhatt is the ‘Creative Director – Design’ at RAPP, heading up a team of 12 experts in digital, print, motion, 3D and branding. During his 20 year career, he's worked on integrated projects for some of the world’s most prestigious brands, including American Express, British Airways, Mercedes-Benz, Montblanc, IBM, Ralph Lauren and Virgin Media. He is a prominent judge on the UK design jury circuit and created the Design for Good Award for The Drum Design Awards 2019. He's also collected over 40 design awards himself, with D&AD pencils, Cannes shortlists & Gold DMAs among them.
Aside from getting excited about beautifully crafted design, he is passionate about representation in the creative industry and has co-authored a Campaign article on the subject with his brothers. He's now continuing the discussion within the wider business community, including mentoring for the DMA, The One Club & The Dots. A highlight for Hiten in 2019 was his collaboration with The DMA Creative Committee and The Campaign for Great British Creativity. It led to the creation of a design initiative called ‘Command Shift Design’, which aims to disrupt our conventional understanding of strategic design thinking.