The day Natasha graduated in Product Design from Central Saint Martins in 2002 she was awarded 'Designer of the Year' at the New Designers exhibition. The following year, she won the 'One Year On' award and was shortlisted for the OXO Peugeot Design Award. Her work has been exhibited internationally in Seoul, Tokyo, Frankfurt, Cologne, New York and Valencia.
She co-founded Bow & Arrow in 2009, with Ben Slater, former Business Director of BBH New York. Working with clients such as Google, AmEx, O2, The Wall Street Journal, The Guardian and MINI, Bow & Arrow have established their unique proposition in White Space Digital Innovation – bringing the strategic rigour and commercial robustness of a management consultancy together with the creative mindset of a design agency. Bow & Arrow was acquired by Accenture Interactive in 2019 who say “Bow & Arrow’s client-centric approach and novel operating model fit perfectly with how we approach all of our work. Real innovation is not about building something amazing in isolation, but about value — which comes when you can scale something new for your whole business or all of your customers. Bow & Arrow is built on strong people, with specialist skills, and a collaborative approach that makes it an ideal addition to Accenture Interactive.”
Natasha is also a big champion of women in leadership and is a dedicated mentor to people at all levels and disciplines across Bow & Arrow. She constantly pushes for creativity to affect and impact businesses for good; how design taps into a genuine customer need and intuitively and viscerally makes products, services and people’s lives better. She is also a big proponent of young designers getting to the top table both on client and agency sides, by creating a leading-edge internship programme and by encouraging young creatives to present and work directly with C Suite clients. Her aim is to inspire a new breed of designers to have a bigger role and influence than merely execution at the end of a project’s lifecycle. This role could ensure creatives are integral to how a business, brand or product can work, leading to a real and beneficial impact on peoples’ lives. She believes that this needs to start within design education, in order to stimulate designers towards having bigger ambitions for what their skills can bring to business.