Brand Identity Design

The best brand identity design, digital or graphic.
Awards will be given for those brand identities where
the overall fee was less than £100,000 and where it was
over this amount.

Packaging Design: Graphic

For the best graphic design for packaging.
Entries will also be considered for an award for the
best overall packaging design, taking all elements into
consideration along with entries into the Packaging
Design: 3D category.

Packaging Design: 3D

New for 2018! For the best physical/3D design for
packaging.
Entries will also be considered for an award for the
best overall packaging design, taking all elements into
consideration along with entries into the Packaging
Design: Graphic category.

Editorial Design

Outstanding execution of editorial design, whether in
print or digital.

Retail/Pop-Up Retail Design

The best use of external/interior design in retail. One
award will be given for permanent retail experiences,
one for more transient experiences.

Experiential Design

Outstanding design in restaurants, exhibition spaces
etc. and experiential set-ups.

Art Direction

Outstandingly designed and implemented art direction.

Typography

The best use of typography regardless of medium.

Photography

The best, most innovative use of photography.

Illustration

The best, most innovative use of illustration.

Brand Campaign

The best brand campaign design of the year. It’s
important that we see 5-7 examples of how this is
communicated.

Self-Promotion Design

The best design for self-promotion purposes. This
should be entered directly by in-house teams or by
agencies for their own promotional work.