Natasha Chetiyawardana
Natasha Chetiyawardana
creative partner and founder
Bow & Arrow

The day Natasha graduated in Product Design from Central Saint Martins in 2002 she was awarded 'Designer of the Year' at the New Designers exhibition.

The following year, she won the 'One Year On' award and was shortlisted for the OXO Peugeot Design Award. Her work has been exhibited internationally in Seoul, Tokyo, Frankfurt, Cologne, New York and Valencia.

Moving to New York in 2003, Natasha worked at a number of innovation and design agencies including Blue Marlin, Pearlfisher, Clark McDowall and Laird + Partners, where she worked with clients including Pepsi, Coca Cola, Nestle, Mars and Unilever. She joined TODA in 2007 as Design Director, to lead their innovation work with Johnson & Johnson. She is a visiting instructor at Central Saint Martins London and an Adjunct Professor at Pratt Institute New York, where she created the world’s first innovation syllabus.

She co-founded Bow & Arrow in 2009, with Ben Slater, former Business Director of BBH New York. Working with clients such as Google, Cadbury, O2, News Corp, Carphone Warehouse, The Guardian, the BBC and Barclays, Bow & Arrow have established their unique proposition as The Growth Consultancy – bringing the strategic rigour and commercial robustness of a management consultancy together with the creative mindset of a design agency.

Natasha passionately believes in getting designers to the top table in major organisations. Her aim is to inspire a new breed of designers to have a bigger role and influence than merely execution at the end of a project’s lifecycle. This role could ensure designers are integral to how a business, brand or product can work, leading to a real and beneficial impact on peoples’ lives. She believes that this needs to start within design education, in order to stimulate designers towards having bigger ambitions for what their skills can bring to business.