Sophie Maxwell
Sophie Maxwell
partner, futures & insight
Pearlfisher

Sophie Maxwell leads Pearlfisher Futures, Pearlfisher's Insight and Innovation offer, across its four studios around the world. During her career, she has helped to shape the futures of both challenger & iconic brands including Samsung, Allianz, Vodafone, Unilever, Waitrose, Jo Malone and the Soho House group. She has shared her insight on what cultural shifts will mean for brands on global stages including TEDx, London Design Week, Food Matters, Marketing and Cosmoprof, and has written for Luxury Society, Huff Post, Branding Mag, PSFK, The Sunday Telegraph, Monocle and Elle.