Categories 2021

CONSCIOUS DESIGN 

Design can’t stay the way it is. The world is evolving – and we need to design for the changing modern world. Changing ideas, changing perceptions, circumstances – reimagined. Entries can be any form of design from packaging to apps to print etc. Please send what's appropriate for your submission. e.g examples of physical work e.g. packaging, printed publications or mounted artwork (max size A2) or links to view online. More details here

This category will recognise design work aimed to promote issues around public health. The judges are looking for:

- Empathy and sensitivity of public health issues

- Creativity in concept and application

- Category standout and excellent execution

- Special attention will be paid to a clear demonstration of Covid awareness and sensitivity this year

Entries can be any form of design from packaging to apps to print etc. Please send what's appropriate for your submission. e.g examples of physical work e.g. packaging, printed publications or mounted artwork (max size A2) or links to view online. More details here

£295.00

This category recognises the growing contribution that design and creativity play in making the world a better place. We want to reward those who are doing something to benefit society or humanity through design. From new products to new services to new expressions, we are looking for great examples which can inspire a whole new generation of designers. The judges are looking for:

- A strong sense of purpose, or human meaning or direction that can create real human impact and change

- Innovation, empathic design and user-centricity

- A clear demonstration of intended purpose for the target audience and how it helps and benefits them

Recognition of the need to design in a way which does not patronise but celebrates, that empathises but does not sympathise, which engages and resonates. Entries can be any form of design from packaging to apps to print etc. Please send what's appropriate for your submission. e.g examples of physical work e.g. packaging, printed publications or mounted artwork (max size A2) or links to view online. More details here

£295.00

Products and services which have been effectively designed and marketed to reach an older ( 55+ ) target population. From new products to new services to new expressions, we are looking for great examples which can inspire a whole new generation of designers. The judges are looking for:

- Innovation

- Empathic design

- User-centricity

- Clear demonstration of intended purpose for the target population

Recognition of the need to design in a way which does not patronise but celebrates, that empathises but does not sympathise, which engages and resonates. Entries can be any form of design from packaging to apps to print etc. Please send what's appropriate for your submission. e.g examples of physical work e.g. packaging, printed publications or mounted artwork (max size A2) or links to view online. More details here

£295.00

Recognition and celebration of design with the biggest impact on the lowest materials/resources. The judges are looking for:

- Conscious material and resources

- Evidence of usage, low or no waste and efficiency

- Sustainability and re-use Entries can be any form of design from packaging to apps to print etc.

Please send what's appropriate for your submission. e.g examples of physical work e.g. packaging, printed publications or mounted artwork (max size A2) or links to view online. More details here

DESIGN REIMAGINED 

We live in times where design is being used more broadly and talked about more widely than ever before. Design-thinking has been implemented across all categories and organisations and design’s ability to effect and influence impact is stronger than it ever has been. Welcome to The Drum’s game-changing categories that explore the breadth and new frontiers that design can influence. Mounted artwork is NOT required for these categories. Please submit supporting images and videos online.

Creating a bang and outstanding impact in-market. The judges are looking for impact across any of the following: revenue (increased or new), sales, awareness, customer engagement, category disruption, internal change, social media e.g. volume, reach, engagement etc.

Mounted artwork is NOT required. Please submit supporting images and videos online. Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results.

Recognition and celebration of design individuals, studios or agencies that have been in the industry five years or less. The award includes but is not limited to intern recognition, self-promotion, application, personal websites and aims to encourage, celebrate and promote newbie talent. In the entry you could include evidence such as work ethic, examples of design work, or doing something impactful that gives them the deserving title of Rising Star.

Mounted artwork is NOT required. Please submit supporting images and videos online. Entrants must have been working in the industry 5 years or less.

£295.00

COMMUNICATE 

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

The best use of copy or sound used in a design context. The judges are looking for:

- Pushing boundaries and expectations of what writing can uniquely do and achieve

- Innovative usage and application and/or how sonic design or branding can cement a brand’s position or communicate effectively with an audience

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

Outstanding execution of editorial design, whether in print or digital. The judges are looking for:

- Excellent creative idea

- Engagement of audience

- Outstanding communication

Please provide examples of physical work e.g. books, supplements, magazines or newspapers. Mounted artwork: max size A2. More details here

£295.00

The best brand identity design, cross media and format. The judges are looking for:

- A clear demonstration and intelligent encapsulation of a brand idea, that uses incisive understanding of brand, category and client Awards will be given for those brand identities where the overall fee was less than £100,000 and also more than £100,000, so please specify this in your submission.

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

Outstandingly designed and implemented art direction. The judges are looking for:

- Innovative art direction

- Demonstration of creativity and pushing boundaries

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

The best design for self-promotion purposes. ie. work done for yourself. This should be entered directly by in-house teams or by agencies for their own promotional work. The judges are looking for:

- Clear demonstration of a message, story or emotion

- Innovation in format and idea

Please send what's appropriate for your submission. e.g examples of physical work e.g. packaging, printed publications or mounted artwork (max size A2) or links to view online. More details here

£295.00

The best brand campaign design of the year. Please provide 5-7 examples of how this is communicated. The judges are looking for:

- Outstanding and innovative demonstrations of brand campaign message, especially cross-channel

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here here

£295.00

CRAFT 

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

The best use of typography regardless of medium. The judges are looking for:

- Craft

- Innovative usage

- Pushing the boundaries of what typography can do

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

The best graphic design primarily in print. The judges are looking for:

- Pushing the boundaries of creativity and craft in print

- Using the medium to its fullest potential Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

The best, most innovative use of illustration. The judges are looking for:

- Pushing boundaries and expectations of what illustration can uniquely do and achieve

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

The best, most innovative use of photography in a design context. The judges are looking for:

- Pushing boundaries and expectations of what photography can uniquely do and achieve

- Innovative usage and application

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

EXPERIENCE 

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. Alternatively a video or images of the experience can be uploaded e.g. link to YouTube, Vimeo, PDF with up to 5 images. More details here

For the best graphic design or physical/3D design for packaging. The judges are looking for:

- Creative packaging

- Function and use of materials

- User-centricity

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

The best physical/structural product across both industrial or personal use. The judges are looking for:

- Form, function and use of materials

- User-centricity

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

The best use of external/interior design in retail. One award will be given for permanent retail experiences and one for more transient experiences. The judges are looking for:

- Human engagement

- User journey and experience

- Bonus points for integration/dovetailing with digital experiences e.g. website

If sending mounted artwork, maximum board size A2. Alternatively a video or images of the retail experience can be uploaded e.g. link to YouTube, Vimeo, PDF with up to 5 images. More details here

£295.00

The best print or digital poster design. Your poster should communicate your idea/campaign as a standalone piece or as part of a campaign. The judges are looking for:

- Pushing the boundaries of what poster design can achieve

- Excellent communication and impact

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here

£295.00

Outstanding design in restaurants, exhibition spaces etc. and experiential set-ups. The judges are looking for:

- User experience

- Surprise and delight

- Conceptual ideas executed brilliantly

If sending mounted artwork, maximum board size A2. Alternatively a video or images of the experience can be uploaded e.g. link to YouTube, Vimeo, PDF with up to 5 images. More details here

£295.00

The best stand-out design for point of sale promotion. The judges are looking for:

- Innovation in the category

- Ability to excellently communicate and standout

Please provide examples of physical work e.g. packaging, printed publications or mounted artwork: max size A2. More details here 

£295.00

MOVE 

Mounted artwork is NOT required for these categories. Please make sure you enter online what you want the judges to see e.g. link to download app, PDF containing images of the work, YouTube embedded code, website URL. More details here

Beautiful craftsmanship in motion graphics (2D + 3D).

The judges are looking for standout craft and execution across (but not limited to): Title sequences, Animation, Videography, Motion graphics. Mounted artwork is NOT required. Please provide examples of your motion graphics for the judges review. Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills. More details here

£295.00

Best strategy and design across omni-channels that works seamlessly, harmoniously and in concert with a clear brand strategy and design. Judges are looking for:

- Excellent customer experience with a strong holistic impact

Mounted artwork is NOT required. Please make sure you enter online what you want the judges to see e.g. link to download app, PDF containing images of the work, YouTube embedded code, website URL. More details here

£295.00

Outstanding design for a mobile device or app. The judges are looking for:

- An innovative combination of user experience and design

- Seamless journeys and creative application

Mounted artwork is NOT required. Please provide links and images/videos to your app for the judges review. More details here

£295.00

Outstanding and engaging website design that work on both large and small screen formats. The judges are looking for:

- An innovative combination of user experience and design

- Seamless journeys, and creative application

Mounted artwork is NOT required. Please provide images and links to your website. More details here

£295.00

The best use of design and imagery in animation and film. The judges are looking for:

- Creativity

- Storytelling

- Innovative application

Mounted artwork is NOT required. Please provide examples of your animations or films for the judges review. Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills. More details here

£295.00