At Reckitt, our purpose is to protect, heal, and nurture in pursuit of a cleaner and healthier world. However half the world still lack access to healthcare and 2.4 billion don’t have access to basic hygiene. We believe we can have the most impact when acting as a catalyst for social innovation, harnessing the power of business with the goal of accelerating access to health and hygiene for 1.5 million people. By doing so, we can improve people's lives whilst creating jobs, economic growth and increasing our positive impact on the planet. Reckitt's Fight for Access Accelerator is a global programme spanning 3 countries, giving community led social businesses the tools they need to grow and scale their innovative solutions. Through the Accelerator, selected social entrepreneurs access bespoke bootcamps, plus seed funding and expert mentorship from Reckitt's people. To date, we have accelerated over 20 enterprises driving impact against SDG3 and 6.

Endometrial cancer is the #1 gynecological cancer (4x more common than cervical cancer) but many never hear of it until their diagnosis. Unlike most cancers, it’s on the rise and Black women are 2x as likely to die than white women (regardless of wealth or health access). Culture, stigma, and pervasive healthcare inequities have resulted in women of color feeling unempowered or uncomfortable talking about their personal gynecological health and less likely to seek treatment. To change these statistics, we created a series of very personal short films to generate awareness of the key sign of endometrial cancer: post-menopausal spotting. The videos all included a memorable call to action, “Tell your mommas, tell your sisters, tell your aunties...” and tied to a clear key message, “if you see post-menopausal spotting, or a red dab, it can be a red flag.” From this message, our campaign hashtag, #RedDabRedFlag, was born. We partnered with the National Pan-Hellenic Council, known broadly as the “Divine Nine” (nine historically Black sororities and fraternities), with the shared interest of creating a conversation that removed the stigma around talking about Women’s gynecologic health and created awareness about the signs of endometrial cancer among the Black community to help save the lives of Black women. The Divine Nine shared the unbranded, educational social content starting in September, Gynecologic Cancer month. This campaign was shared to over 1 million followers, generated over 35,000 engagements, and was shared at Pharrell Williams’ Might Dream forum.

Research shows that one in three veterans have felt suicidal in their lifetime. This same research shows that veterans are less likely to ask for help if they’re having suicidal thoughts compared to the general public. At Help for Heroes we believe that one life taken by suicide is one too many. That’s why we created and launched the Read Between the Lines campaign; we’re on a mission to create suicide-safer communities where veterans and their families get the support they need. The Read Between The Lines campaign (which focused on the relationship between veterans and their tattoo artists whilst in the chair having their tattoos completed) was launched in September 2022 with an earned media PR campaign to accompany paid advertising on buses, radio and in print. The campaign sparked national media interest including BBC Breakfast, BBC Radio (Today Programme, Radio 4, Radio 1, Radio 2, Radio 5, TalkSport and the BBC Asian Network). Regional coverage included ITV regional news, Good Morning Scotland, BBC Radio London, ITV Yorkshire and ITV Anglia as well as many regional print outlets.

Recent research shows that regular mindfulness training is among the most efficient methods to improve mental health and well-being. In response to this, Clear Channel launched the OOH campaign “Metro Meditation”, aimed to help reduce stress in real-time for millions of commuters in the underground system across Scandinavia. The campaign displayed different mindfulness exercises that could easily be performed in the metro environment, produced in collaboration with Jacob Piet, psychologist and Ph.D. in mindfulness from Aarhus University, Denmark. The campaign, displayed at digital screens, escalator and wall panels, was designed to be both simple and eye-catching, with a visual style of calm and low tempo in order to stress down and capture the attention of passersby. To strengthen the campaign’s effect and relevance, a real-time controlled algorithm was used, where a number of trigger words linked to stress, anxiety and irritation controlled the messages of the campaign. When these words increased at Google searches, the campaign’s visibility increased accordingly, ensuring the message reached commuters when the need was at it’s peak. An independent campaign study concluded that more than half of the audience found the campaign educational and easy to follow, up to 70% reported that the campaign left a positive impression and around 50% stated that they felt calmer after seeing the campaign. Special websites were created where commuters could read more about the exercises. The campaign left few behind as it was highly commented in other media and spread in social media across Scandinavia.

What could be more important than inspiring our young girls to believe that they can do anything they set their minds to? Well that was our brief from Girlguiding UK (a charity), and to help they designed a new badge ‘Girls Can Do Anything’. Talking to young girls we quickly realised that they continue to deal with negative stereotypes suggesting that girls simply were not as good as boys. Just looking around we could see that our public spaces are unequally used to celebrate male success, in fact 90% of statues in the UK are of men. We decided to use International Women’s Day to address that by launching our own contemporary statue celebrating female prowess, and so Georgina & the Dragon was born and launched with great fanfare with news, broadcast and social coverage. Seen by millions of young girls she truly inspired them to believe in themselves and now she lives in the heart of London where she will continue to address the imbalance and inspire our youngsters to believe that ‘Girls Can Do Anything’.